Embrace Consumerization of IT and Stop Saying No

This entry was posted on January 22, 2013 by Maddie

At CITE Forum, Noah Broadwater, CTO of Sesame Workshop, explains how his IT organization learned to stop being gatekeepers and instead be partners and advocates for the business

Thor Olavsrud
Thu, October 11, 2012

CIO — One of the most important things you can do when dealing with the consumerization of IT in the enterprise is to train your staff to stop saying "no." Instead, IT professionals must seek to understand the problem the user has and seek a solution. That's the advice of Noah Broadwater, CTO of Sesame Workshop, the producer of Sesame Street.

"There's chaos everywhere in IT these days, especially with what consumers are doing" he says. "You can keep your head in the sand all you want, but it's happening."

Speaking at CITE Forum in New York City on Wednesday, Broadwater explains that Sesame Workshop successfully transitioned from struggling against the consumerization of IT in the enterprise to embracing it and leveraging it to make employees happier and more productive.

"Today, business users are very savvy," he says. "They know what they want and what they need. They expect technology to be easy and intuitive, as simple as what they see on their iPad or iPhone. But what they don't understand is that it isn't easy for IT to make that shift."

Difficult or not, it's a trend that is impossible to reverse, says Ted Schadler, vice president and principal analyst at Forrester Research, who also spoke at CITE Forum.