Want to Increase Your Conversion Rate? Try Google Trusted Stores.

Did you know we are running out of helium in the world? And soon we might not even have Clint Eastwood! At least the number of ecommerce stores is growing. But increasing competition with ecommerce stores makes it harder to have your company stand out. Oh powerful Google – please come to our aid!



Google created “Google Trusted Stores” to help make your company become a rose in a field of daisies. A Google trusted store is one that Google has recognized worthy of their trademarked “Trusted Store” badge that says, “Hey, this store is top-notch!” Well, the badge doesn't actually say that but it's implied. In fact, when you hover over the badge you will get a hover-image that shows the store's shipping and customer satisfaction history.

This entry was posted on June 26, 2014 by Mark Switajski

Payment Gateways & Payment Processors

Payment gateways. Payment processors. Same thing, right? Well, not quite. If you’ve found your way to our blog then odds are you know a bit about ecommerce or you’re at least interested enough to spend your time checking out this awesome article. With that in mind it would be advantageous for you to know the difference between payment gateways and payment processors (the latter often referred to as acquirers).

This entry was posted on June 23, 2014 by Mark Switajski

Pin it to Win It!

How often do you take advantage of the unique marketplace that is Pinterest? Nowadays, most people who own and operate an ecommerce site have familiarized themselves with social media sites such as Twitter and Facebook but recently it is Pinterest that is showing great strides of growth.

This entry was posted on June 17, 2014 by Mark Switajski

What's All This Talk About Net Neutrality?

What is Net Neutrality?

This entry was posted on June 05, 2014 by Mark Switajski

When Fishpigs Fly...

If you are reading this then you are currently benefiting from the fine work that Fishpig provides to those who work with the Magento platform.  Specifically, you’re benefiting from a service called Magento Wordpress Integration, a free blog extension for any Magento ecommerce website.

This entry was posted on June 04, 2014 by Mark Switajski

Short Recap on Imagine 2014

Imagine 2014 was an event for over 2000 ecommerce professionals to gather and geek out over the exciting events that took place at this year’s Magento conference.  Among the reasons for geeking out was the announcement of Magento Community Edition 1.9 and Enterprise Edition 1.14! (I’ll bet you spit out your Nutella sandwich with excitement just now).

This entry was posted on June 04, 2014 by Mark Switajski

UI/UX & You

That first slice into a new jar of peanut butter.  Car rides in the summer with the windows down.  "2048" on my smartphone in the waiting room.  These are all things that make me feel particularly good.  Oh, and of course a nice looking website that is user friendly!  You can tell when a website gives you a feeling of simplicity and efficiency all while being aesthetically pleasing.  It’s not like it’s shocking news that we all want the websites we use to be user-friendly and make us want to come back in the future.  This is why user interface and user experience (UI and UX) are vital to a website’s success.

This entry was posted on May 27, 2014 by Mark Switajski

Google Glass & Ecommerce

If you have not yet heard about Google Glass, you will soon. And if you are an ecommerce website it may be more important than you realize.

This entry was posted on May 21, 2014 by Mark Switajski

Magento's Imagine Event Ends Today!

More than 1,900 Merchants, Partners, Developers, Digital Industry Experts and Open Source Enthusiasts, from over 40 countries, have converged at the Hard Rock Hotel in Las Vegas for three days of networking, collaboration, cutting-edge sessions and, of course, imagination!

This entry was posted on May 14, 2014 by Gavin Peterson

Magento 2.0 - Scheduled for release in December of 2014

Mark Lavelle announced the planned release of Magento 2.0 in Dec., 2014, at today's conference in Las Vegas, NV.  Stay tuned for more updates.

This entry was posted on May 13, 2014 by Gavin Peterson