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      How to Grow Your eCommerce Business Using Analytics

      January 21, 2020 | Posted in eCommerce Tips | By Nikki Lanzer

      If you want your data to help you transform your business and reach tangible goals, you need to know which metrics to track, why they’re important, and how to interpret your results

      Marketing guru Neil Patel once wrote that, “Having access to statistical information from all areas of your online marketing and sales activities gives you an advantage over competitors that do not have this information.” Patel strongly believes that collecting data is an essential step for eCommerce business owners if they want to better understand their marketing efforts, figure out which channels are performing the best, and determine what steps they have take in order to increase conversions.

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      Why Security Patches Are Essential For Your Magento Store

      January 16, 2020 | Posted in Magento | By Nikki Lanzer

      If you want to protect your website and your customers’ private information, the most important step is to regularly apply security patches as soon as they are released

      Magento is well-known for its flexible, open-source software and the passionate global community of developers who frequently contribute to the platform. With thousands of available integrations, cutting-edge eCommerce functions, and complete customizability, the platform is an attractive option for retailers of all shapes and sizes.

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      5 e-commerce customer service trends to drive more conversions

      January 15, 2020 | Posted in eCommerce | By Dhruv Mehta

      Customers demand speed, accuracy, and convenience. By following the five trends listed in this article, you can service your clients better and meet their growing expectations to boost conversions on your e-commerce site

      By 2023, retail e-commerce sales in the U.S. are projected to surpass $735 billion.

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      Magento Announcement: Preview and begin your upgrades January 14

      January 14, 2020 | By Nikki Lanzer

      January 14, we will release Magento Commerce 2.3.4 to current Magento Commerce customers and partners only. Magento Commerce and Open Source 2.3.4 will become generally available (GA) on January 28th.

      MAGENTO COMMERCE 2.3.4 and SECURITY-ONLY PATCH 2.3.3-p1

      On Tuesday, January 14, we will release Magento Commerce 2.3.4 to current Magento Commerce customers and partners only. Magento Commerce and Open Source 2.3.4 will become generally available (GA) on January 28th. This release will include important updates to security, quality, and platform technologies and we encourage you to take advantage of pre-release access to provide you and your merchants with much needed time to evaluate our latest patch, begin upgrade efforts, and remain secure ahead of general availability.

      On January 14, we will also make available Magento Commerce 2.2.11 and our latest Security-only patch, 2.3.3-p1. The Magento 2.2.11 release marks the final supported software release for Magento version 2.2. Magento 2.2 will no longer receive security updates or product quality fixes now that its support window has expired.

      The Monthly Magento Partner Sales and Program Update webinar will occur on January 9 with an overview of Magento 2.3.4 and you can register here. If you are not yet signed up for Adobe’s Solution Partner Program you can find step-by-step instructions here. If you run into any problems with registration, please email spphelp@adobe.com for assistance.

      You can review a preview of the release notes for more information about all of the enhancements included in these versions of Magento Commerce. Please be advised these release notes are a work in progress and we recommend reviewing the finalized release notes when the release is generally available. Pre-Release access is a privilege only available to existing Magento Commerce Customers and Partners and this information will be shared publicly when GA is announced on or after January 28, 2020.

      Best regards,
      The Magento Commerce Team

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      Webinars or Podcasts: Which is Better for a B2B Company?

      January 14, 2020 | Posted in Marketing | By Nikki Lanzer

      If you’re not sure whether a webinar or podcast is better for promoting your unique company, read on to learn about the advantages and disadvantages of both mediums and how to determine which one is better suited for your goals

      Although the iPod has long been forgotten by most consumers, the aptly-named “podcasts” that gained popularity on the device have become all the rage nowadays. According to Edison Research, over half of Americans over the age of 12 have listened to at least one podcast, and 41% of monthly listeners report tuning into more podcasts today than they did one year ago.

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      7 Great Ideas and Tips for an Awesome Presentation

      January 09, 2020 | Posted in Meet Magento | By Nikki Lanzer

      In order to make sure your next presentation enhances your speech and helps you engage with your audience, you can utilize these 7 tips to create stunning visual aids that people won’t soon forget

      Whether you’re giving a presentation at a business expo or a classroom, the way you display your information matters. Even if you spend hours perfecting your speech, a poorly prepared PowerPoint can make you come across as unprofessional or unprepared in front of an audience. Presentation design mistakes, such as using too many graphics or selecting the wrong size font, can distract your audience from the main message you’re trying to convey.

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      Open Source Contribution

      January 08, 2020 | Posted in Magento | By Brent W Peterson

      Contributing to an open source project is one of the best ways to learn more about it, become a member of the community, and influence its future. This is a short article on why you should be contributing to the Magento community – and how you can.

      Have you ever contributed to an open source project?

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