For years, B2B company owners didn’t think that selling online should be a priority for their businesses. Ecommerce was an afterthought, or it was seen as complicated or unattainable. However, in today’s competitive online marketplace, ecommerce is becoming more and more of a necessity for company growth and success. 93% of B2B buyers would prefer to buy products online, and 50% of B2B companies make online purchases.
If you haven’t launched your B2B ecommerce site yet, it’s not too late! Companies of all sizes can benefit from selling online, and Magento B2B solutions make it easy for you to get started. Here are the top 10 reasons why you should consider creating or improving your website with a professional B2B online store.
1) Attract New Customers
In 2017, it was found that 47% of customers research and compare products online before deciding on a purchase. For B2B businesses, this is a great marketing opportunity. Businesses that have search engine optimization (SEO) skills are the first websites to appear in users’ search results, making it more likely that customers will decide to purchase from your company. Magento provides countless customization options for businesses to make their websites as SEO-friendly as possible.
2) Stay Ahead of Competitors
The world of ecommerce is constantly changing and evolving, and businesses that don’t adapt to new practices will likely be surpassed. Customers and business owners alike are coming to expect the ability to purchase products online, but less than 22% of B2B companies have an ecommerce site. This provides an awesome opportunity for your business to get a head start over your competitors. Magento B2B provides you with the tools you need to get there.
3) Inventory Management
Connecting with several different suppliers and managing inventory can be a frustrating or timely process offline. With an ecommerce site, B2B business can connect online to their suppliers more efficiently and can even set up automatic notifications that alert you when inventory is low. Magento’s inventory management also makes it simple to track your orders on multiple sales channels.
4) Quick Order Fulfillment
Along with inventory management, Magento has a built-in order management system to provide a simple, comprehensive layout of what each order contains. This eliminates difficulties businesses used to have in the past, such as having the wrong information about order information. Now, sellers can easily handle aspects from automating order fulfillment to shipping items from multiple locations.
5) Responsive Design
Customers expect to be able to easily view a website regardless of what type of device they use, and most consumers research or shop online using their mobile devices. Websites that aren’t optimized for mobile use can miss out on potential customers, but sites with a responsive design fix this issue. Businesses that have a responsive website provide the same experience and features across all types of devices, making it easy to manage and for customers to navigate. Magento B2B has the tools to help your business build a beautifully designed, responsive website.
As your business grows online, increased traffic and more complex orders may make your website seem less efficient and effective than it used to be. However, a Magento B2B website is designed to be flexible and to grow along with your business. It’s an excellent option for small businesses and large enterprises alike.
7) Technical Support
Magento has a worldwide team of technical support members that can help you quickly fix any issues you may come across while managing your website including cart difficulties, error messages, product integration problems, and more. Their skilled employees provide end-to-end services to keep your website up and running so you can focus on other aspects of your business. Even if you have limited technical knowledge, Magento provides all the support you need to maintain an ecommerce store.
8) Content Staging
Businesses that often make changes to their websites based on holidays, marketing campaigns, or product launches will be thankful for this feature! Magento allows you to design themed pages for events ahead of time, schedule when the changes should appear, and once the event is over, it will automatically revert back to the previous version of your website.
9) Digital Marketing
Millennials are becoming the new customers in the B2B market, and they have much different shopping habits than the previous generation. They research and shop online, but they also interact with companies through social media. Creating social media pages and blogs that link back to your Magento website can increase your online visibility and make your business seem more trustworthy to potential customers.
10) Customer Satisfaction
Shoppers today love the convenience and simplicity of the massive online retailer, Amazon. Magento can provide a shopping experience that is similar to Amazon through its multiple features, including a customized layout, detailed product lists, a built-in shopping cart, and a quick checkout process. Combined with a fast order fulfillment and your quality products, Magento B2B can lead to happy customers, positive reviews, and a good company reputation.
For more help and information on Magento B2B and other Magento software, visit us at Wagento.com today.