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      Tips for Composing SEO-Friendly URLs

      December 12, 2019 | By Nikki Lanzer

      Among all the long lists of best practices for SEO, there is one detail that can be easy for sellers to overlook: their URLs. To make sure your URLs are optimized before the holiday season, skim through these quick tips to see if any changes are necessary

      Creating a fast, well-designed, mobile-friendly website can help you increase conversions and attract more customers, but it can only do so if people can find your eCommerce store in the first place. Among all the long lists of best practices for SEO, there is one detail that can be easy for sellers to overlook: their URLs.

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      Small Screen Opportunity: Get Optimized!

      December 11, 2019 | Posted in Mobile eCommerce Optimization Initiative | By Brent W Peterson

      The advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t mobile-friendly, 60% of users will quickly exit the site.

      Benefits of Mobile Optimization

      The immediate advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t responsive or, at the least, mobile-friendly, users might have to zoom in to read the text or try to tap minuscule icons to browse your site. One report showed that 60% of mobile users who encounter these kinds of problems will quickly exit the site.

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      Reach Your Goals with Mobile Commerce and Influencer Marketing

      December 10, 2019 | Posted in Content Marketing | By Nikki Lanzer

      Influencer marketing is gaining more traction than ever. almost 90% of companies say the ROI from influencer marketing is comparable to or better than other marketing strategies. Instagram is rated the #1 channel for successful influencer marketing

      Influencer marketing is gaining more traction and investment than ever before. With 65% of Influencer Marketing budgets increasing this year alone, the most common budget is between $1,000-10,000, followed by $100,000-500,000.

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      Five Reasons to Go Hybrid with Your eCommerce Strategy

      December 05, 2019 | Posted in eCommerce | By Brent W Peterson

      One Platform to Rule Them All is our latest eBook designed to help guide your thinking when considering a hybrid commerce platform that supports both B2B and B2C selling

      The world of digital commerce is changing. B2C companies are adding new revenue streams by building wholesale storefronts while their B2B counterparts are increasingly selling direct to consumers. Been pondering your own hybrid business model?

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      Tips and Tricks for Top-Notch Holiday Security

      December 05, 2019 | Posted in Security | By Nikki Lanzer

      To reduce the chances of a security breach during the holidays, be proactive and plan to protect your store with the following tips

      This holiday season, experts predict that total retail sales in the US will exceed $1.1 trillion between November and January alone. eCommerce sales are expected to contribute over $144 billion, which is a 14% increase from last year’s online sales, and major sellers have already begun to roll out their holiday campaigns and products in anticipation of the rush of shoppers.

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      Keep the Mobile Experience Simple

      December 04, 2019 | Posted in Mobile Commerce | By Brent W Peterson

      having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you

      When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you.

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      Why Should We Use RPV?

      December 03, 2019 | Posted in eCommerce | By Nikki Lanzer

      If you feel overwhelmed by the number of KPIs to choose from for your own online store, RPV (revenue per visitor) is a great option for all merchants to take into account

      Managing an online business also means measuring and analyzing immense amounts of data. Conversion rates, bounce rates, AOV, and dozens of other metrics are tracked by retailers around the world, but not all of these strategies are necessary for each individual business. If you feel overwhelmed by the number of KPIs to choose from for your own online store, RPV is a great option for all merchants to take into account.

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