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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      Mobile Checkout and Breadcrumbs

      November 06, 2019 | Posted in Mobile eCommerce Optimization Initiative | By Brent W Peterson

      How do you strike the right balance between a clean, distraction-free layout and useful features? Magento retailers decided to find out by launching the following experiments

      Magento sellers who are taking part in the Mobile eCommerce Optimization Initiative are currently on the forefront of the latest mobile optimization strategies and techniques. The collaborative platform makes it easy for merchants to run experiments, share data, and continue to find the best practices to meet changing consumer demands.

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      Top 3 Ways to Optimize the Mobile Checkout Experience

      October 30, 2019 | Posted in Mobile Commerce | By Brent W Peterson

      mobile conversion rates are much lower than other digital shopping platforms. Retailers need to start acting now to accommodate consumers’ changing behaviors, and Magento is here to help.

      Mobile shopping has become increasingly common in the past few years, and according to researchers from Statista, the trend will continue to gain traction. Mobile shopping accounted for 23% of total eCommerce sales in 2017, and this number is estimated to rise to nearly 54% in the United States by 2021. However, despite the fact that 82% of Americans have used their mobile device to browse stores online, mobile conversion rates are much lower than other digital shopping platforms. Retailers need to start acting now to accommodate consumers’ changing behaviors, and Magento is here to help.

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      Site Deployments are Necessary, but Don’t Have to Result in Costly Downtime

      October 25, 2019 | Posted in Magento | By Brent W Peterson

      Read for our tips on how to make sure your site is accessible and your customers can access your site any time and every time they visit this holiday season.

      With all the work that goes into marketing and promoting your site, the biggest waste of an opportunity is when a customer tries to visit and finds that your site is inaccessible. Read on for our tips on how to make sure customers can access your site any time and every time they visit this holiday season.

      Keep Your Deployment Tools Up-to-date
      Slow or stuck deployments getting in your way? Did you know that Magento's deployment tooling, ece-tools, had two new updates in just the last quarter? Staying up to date with the latest versions will ensure you can deploy with confidence. The latest updates resolved issues that cause stuck deployments, sped up the deployment of static content by up to 4x, and added new automated testing to ensure performance after a deployment and detect potential incompatibilities. See the ece-tools release notes for these and many more recent improvements.

      Utilize Zero Downtime Deployments
      Is your customer experience interrupted when your team pushes deployments to your live site? Did you know that it is possible to configure your project so that the customer doesn’t experience load errors or other problems during these deployments? Zero Downtime Deployments are a recommended best practice to ensure that your customers engage with a live site, regardless of your deployment routine. ( Zero Downtime Deployment for Magento Commerce 2.2.x; Zero Downtime Deployment for Magento Commerce 2.3.x)

      Make a Holiday Capacity Plan
      Don’t let poor planning result in a site that becomes inaccessible due to unexpectedly heavy traffic. Magento Commerce customers who utilize the Cloud infrastructure should be sure to check out Magento's Holiday Readiness Knowledge Base article, which includes information on how Magento can help you with your capacity planning before you need it.

      Looking for more tips and tricks? Check Magento's blog post on Optimizing You Magento Commerce Site for the Holidays.

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      No-Hassle Upgrades: Our New Program for Magento 2 Upgrades

      October 24, 2019 | Posted in Upgrades | By Brent W Peterson

      An outdated website can often lead to an increased likelihood of security issues, reduced consumer trust, slower site speeds.

       

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      Why keep your Magento site updated to the most current version

      October 21, 2019 | Posted in Security | By Brent W Peterson

      Wagento has launched a comprehensive plan to keep your site at the most current version. You may be asking "Why do I always need to keep it updated?"

      Wagento has launched a comprehensive plan to always keep your site at the most current version. You may be asking "Why do I always need to keep it updated?"

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      Are you secure for the holidays?

      October 18, 2019 | Posted in Security | By Brent W Peterson

      The holiday season is prime time for many merchants. One of the smartest decisions you can make is to take advantage of our recommendations for a strong security posture

      The holiday season is prime time for many merchants. It’s also the busy season for trouble makers and bad actors looking for ways to line their own pockets at the expense of merchants and their customers. One of the smartest decisions you can make this holiday season is to take advantage of our recommendations for a strong security posture.

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      Optimization Initiative Results: Mobile Checkout and Breadcrumbs

      September 17, 2019 | Posted in Mobile Optimization | By Brent W Peterson

      Magento sellers who are taking part in the Mobile eCommerce Optimization Initiative are currently on the forefront of the latest mobile optimization strategies and techniques. The collaborative platform makes it easy for merchants to run experiments, share data, and continue to find the best practices to meet changing consumer demands.

       

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