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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      Open Source Contribution

      January 08, 2020 | Posted in Magento | By Brent W Peterson

      Contributing to an open source project is one of the best ways to learn more about it, become a member of the community, and influence its future. This is a short article on why you should be contributing to the Magento community – and how you can.

      Have you ever contributed to an open source project?

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      Starting a Business in Texas

      December 18, 2019 | Posted in Sales | By Brent W Peterson

      business writer Eric Goldschein says launching an eCommerce site in Texas is a smart move. “The barrier for entry is low and the number of resources at your disposal is high. Texas has a vested interest in helping you succeed.”

      According to business writer Eric Goldschein, launching an eCommerce site in Texas is a smart move. “The barrier for entry is low and the number of resources at your disposal is high,” Goldschein writes. “Texas appears to have a vested interest in helping you succeed.” This is great news if you’ve been dreaming of starting your own business, but there are some essential things you need to do before you can begin selling your products to eager customers.

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      Small Screen Opportunity: Get Optimized!

      December 11, 2019 | Posted in Mobile eCommerce Optimization Initiative | By Brent W Peterson

      The advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t mobile-friendly, 60% of users will quickly exit the site.

      Benefits of Mobile Optimization

      The immediate advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t responsive or, at the least, mobile-friendly, users might have to zoom in to read the text or try to tap minuscule icons to browse your site. One report showed that 60% of mobile users who encounter these kinds of problems will quickly exit the site.

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      Five Reasons to Go Hybrid with Your eCommerce Strategy

      December 05, 2019 | Posted in eCommerce | By Brent W Peterson

      One Platform to Rule Them All is our latest eBook designed to help guide your thinking when considering a hybrid commerce platform that supports both B2B and B2C selling

      The world of digital commerce is changing. B2C companies are adding new revenue streams by building wholesale storefronts while their B2B counterparts are increasingly selling direct to consumers. Been pondering your own hybrid business model?

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      Keep the Mobile Experience Simple

      December 04, 2019 | Posted in Mobile Commerce | By Brent W Peterson

      having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you

      When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you.

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      "Merchants Are from Mars, Developers Are from Uranus" Presentation by Mark William Lewis

      November 27, 2019 | Posted in Merchants | By Brent W Peterson

      In my talk, I’m going to help you translate developer-speak to merchant-speak and think about communication as a developer, manager, or merchant in the eCommerce development process

      Mark William Lewis is the Founder/CTO of Netalico Commerce, an empathy-driven, merchant-focused eCommerce consulting agency, specializing in Magento and Shopify development, where his primary job responsibilities include: Choosing all the emojis in Asana for projects, posting cat pictures on the Netalico #pets slack channel, and tweeting way too much.

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      Recent Launch Newsflash: BDS Laundry

      November 26, 2019 | Posted in Magento Order Management | By Brent W Peterson

      On June 25, Wagento helped St. Paul-based commercial laundry equipment company BDS Laundry migrate its website from Magento 1 to the Magento 2 platform.

      On June 25, Wagento helped St. Paul-based commercial laundry equipment company BDS Laundry migrate its website from Magento 1 to the Magento 2 platform. The new and improved website features a variety of enhancements and continued integration with Navision without compromising the company's product catalog. Search functionality was a key priority for the client. The Wagento Team was able to test and identify the perfect search extension to fit the needs of BDS.

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