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Brent W Peterson

Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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Recent Posts

How Big is Mobile Commerce in 2019?

Anyone who thought that mobile commerce would be a mere passing trend couldn’t have been further from the truth. Mobile commerce, or online shopping via a mobile device or tablet, is driving the majority of eCommerce sales today, and it shows no signs of decreasing in popularity. According to global studies by Statista, researchers estimate that mobile commerce will account for nearly 73% of total eCommerce sales by 2021.

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This entry was posted on June 27, 2019 by Brent W Peterson

Establish a Conversion Rate Optimization (CRO) Program

The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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This entry was posted on June 20, 2019 by Brent W Peterson

Gartner Names Magento the Leader in Digital Commerce

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This entry was posted on June 18, 2019 by Brent W Peterson

Five Surefire Ways to Create a Better Customer Service Experience

When operating an eCommerce website, it's easy to forget about customer service; after all, you aren’t seeing customers face-to-face as you would in a typical brick-and-mortar store. However, the customer experience is just as important online as it is in person. If you want to increase your loyal customer base, you need to go beyond sales to give a great customer experience.

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This entry was posted on June 06, 2019 by Brent W Peterson

3 Pillars of Great Project Management: Planning, Documenting, and Reporting

Project management can often become time-consuming and frustrating for everyone involved. Project managers may struggle to understand what each employee is accomplishing, workers might not fully understand their job duties, and meanwhile, clients have no idea when they will receive the finished product.

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This entry was posted on June 04, 2019 by Brent W Peterson

Monetize Your Mobile Commerce

Mobile commerce is the future. In fact, mobile commerce is expected to represent 45% of all commerce sales by 2021, and this number is projected to increase in the coming years. With millions of smartphone users conducting business on their mobile phone, merchants without a mobile app or a mobile-friendly website are missing out on an excellent source of revenue. Thus, they should immediately start to prioritize mobile marketing.

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This entry was posted on May 30, 2019 by Brent W Peterson

How Palmetto State Armory Reached Enterprise Success with Wagento

Today, Palmetto State Armory is a well-known retailer of firearms and ammunition, complete with lifetime warranties on all of their American-made firearms and accessories. The reputable company has affordable prices, excellent customer service, and a wide range of products, including items that may be difficult to find at other stores. With the help of Wagento, PSA was able to transform itself from a small online shop into this massive enterprise, consisting of 6 physical stores and a booming eCommerce site, in just a few years.

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This entry was posted on May 28, 2019 by Brent W Peterson
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