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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      Keep the Mobile Experience Simple

      December 04, 2019 | Posted in Mobile Commerce | By Brent W Peterson

      having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you

      When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you.

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      "Merchants Are from Mars, Developers Are from Uranus" Presentation by Mark William Lewis

      November 27, 2019 | Posted in Merchants | By Brent W Peterson

      In my talk, I’m going to help you translate developer-speak to merchant-speak and think about communication as a developer, manager, or merchant in the eCommerce development process

      Mark William Lewis is the Founder/CTO of Netalico Commerce, an empathy-driven, merchant-focused eCommerce consulting agency, specializing in Magento and Shopify development, where his primary job responsibilities include: Choosing all the emojis in Asana for projects, posting cat pictures on the Netalico #pets slack channel, and tweeting way too much.

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      Recent Launch Newsflash: BDS Laundry

      November 26, 2019 | Posted in Magento Order Management | By Brent W Peterson

      On June 25, Wagento helped St. Paul-based commercial laundry equipment company BDS Laundry migrate its website from Magento 1 to the Magento 2 platform.

      On June 25, Wagento helped St. Paul-based commercial laundry equipment company BDS Laundry migrate its website from Magento 1 to the Magento 2 platform. The new and improved website features a variety of enhancements and continued integration with Navision without compromising the company's product catalog. Search functionality was a key priority for the client. The Wagento Team was able to test and identify the perfect search extension to fit the needs of BDS.

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      New Magento Launch: Reeds

      November 25, 2019 | Posted in Magento Order Management | By Brent W Peterson

      The Wagento team is happy to announce the launch of the new Magento website and Magento Order Management system for Reeds Family Outdoor Outfitters.

      The Wagento team is happy to announce the launch of the new Magento Commerce website and Magento Order Management system for Reeds Family Outdoor Outfitters. The website, which boasts a 200,000-plus product inventory, runs on Magento Commerce 2.3.3. It features many complex, multi-system integrations, showcasing Wagento's expertise in Magento Commerce and Magento Order Management.

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      Security Icon for Increased Sales

      November 20, 2019 | Posted in Security | By Brent W Peterson

      Despite the popularity of mobile devices, most people continue to express concerns about the security of their phones. some merchants launched an experiment to see if a simple adjustment to their CTA buttons could instill more confidence in mobile shoppers.

      Despite the prevalence and popularity of mobile devices, most people continue to express concerns about the security of their phones and tablets. According to a survey conducted by Gemalto, approximately 90% of consumers report feeling unsure about how secure their mobile devices really are. To address these common worries, some merchants launched an experiment to see if a simple adjustment to their CTA buttons could instill more confidence in mobile shoppers.

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      Wagento launches new Magento B2B store for Grupo Ruz in Mexico

      November 15, 2019 | Posted in Magento Order Management | By Brent W Peterson

      The Wagento team is happy to announce the launch of a new Magento B2B ecommerce website and Magento Order Management system for Grupo Ruz in Mexico.

      The Wagento team is happy to announce the launch of the new Magento B2B ecommerce website and Magento Order Management system for Grupo Ruz in Mexico. This true omnichannel commerce project, featuring many complex, multi-system integrations, showcases Wagento expertise in Magento Commerce, Magento B2B and Magento Order Management.

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      Why Choose Magento in 2020: Top 10 Reasons

      November 14, 2019 | Posted in Magento | By Brent W Peterson

      If you’re still on the fence about upgrading or changing your eCommerce platform, here are 10 significant advantages that Magento 2 can offer

      Adobe announced that support for all Magento 1 platforms will end in June 2020, so now is the time for retailers to begin transitioning over to Magento 2. This version includes plenty of benefits that will help merchants keep up with the technological advances occurring in the world of eCommerce for years to come.

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