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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      Establish a Conversion Rate Optimization (CRO) Program

      June 20, 2019 | Posted in Marketing | By Brent W Peterson

      The ultimate goal for an eCommerce business is to turn leads into conversions. With so much competition online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan.

      The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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      Gartner Names Magento the Leader in Digital Commerce

      June 18, 2019 | Posted in Magento 2 | By Brent W Peterson

      Businesses that meet Gartner’s high criteria fit into the “magic quadrant,” which rates businesses based on their leadership, ability to achieve goals and the completeness of their overall vision.

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      Five Surefire Ways to Create a Better Customer Service Experience

      June 06, 2019 | Posted in Branding Strategies | By Brent W Peterson

      With eCommerce websites, it's easy to forget about customer service, since you don't see customers face-to-face like in a brick-and-mortar store. Customer experience is as important online as it is in person. Increase your loyal customer base, go beyond sales to give a great customer experience.

      When operating an eCommerce website, it's easy to forget about customer service; after all, you aren’t seeing customers face-to-face as you would in a typical brick-and-mortar store. However, the customer experience is just as important online as it is in person. If you want to increase your loyal customer base, you need to go beyond sales to give a great customer experience.

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      3 Pillars of Great Project Management: Planning, Documenting, and Reporting

      June 04, 2019 | Posted in Project Strategies | By Brent W Peterson

      Project management can often become time-consuming and frustrating for everyone involved. Project managers may struggle to understand what each employee is accomplishing, workers might not fully understand their job duties, and meanwhile, clients have no idea when they will receive the finished product.

      Project management can often become time-consuming and frustrating for everyone involved. Project managers may struggle to understand what each employee is accomplishing, workers might not fully understand their job duties, and meanwhile, clients have no idea when they will receive the finished product.

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      Monetize Your Mobile Commerce

      May 30, 2019 | Posted in Marketing | By Brent W Peterson

      Mobile commerce is the future. It is expected to represent 45% of all commerce sales by 2021. With millions of smartphone users conducting business on their mobile phone, merchants without a mobile app or a mobile-friendly website are missing out on an excellent source of revenue.

      Mobile commerce is the future. In fact, mobile commerce is expected to represent 45% of all commerce sales by 2021, and this number is projected to increase in the coming years. With millions of smartphone users conducting business on their mobile phone, merchants without a mobile app or a mobile-friendly website are missing out on an excellent source of revenue. Thus, they should immediately start to prioritize mobile marketing.

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      How Palmetto State Armory Reached Enterprise Success with Wagento

      May 28, 2019 | Posted in Wagento | By Brent W Peterson

      Palmetto State Armory is a well-known retailer of firearms and ammunition, complete with lifetime warranties on all of their American-made firearms and accessories. With the help of Wagento, PSA was able to transform itself from a small online shop into this massive enterprise, consisting of 6 physical stores and a booming eCommerce site, in just a few years.

      Today, Palmetto State Armory is a well-known retailer of firearms and ammunition, complete with lifetime warranties on all of their American-made firearms and accessories. The reputable company has affordable prices, excellent customer service, and a wide range of products, including items that may be difficult to find at other stores. With the help of Wagento, PSA was able to transform itself from a small online shop into this massive enterprise, consisting of 6 physical stores and a booming eCommerce site, in just a few years.

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      The BlueFoot Content Migration tool for Magento Commerce is now available!

      May 28, 2019 | Posted in Magento 2 | By Brent W Peterson

      Magento is excited to announce that we have released a new tool to help you migrate Bluefoot content into Magento Page Builder!

      BLUEFOOT MIGRATION TOOLS

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