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Brent W Peterson

Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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Recent Posts

Bolivia- What to Expect From an eCommerce Market That is Growing Slowly but Surely?

While there are still many developments to be made and steps to be taken, Bolivia has made significant strides in the realm of eCommerce. As shopping online becomes more efficient and more people in Bolivia gain access and the ability to purchase products and services using the Internet, eCommerce is steadily rising in Bolivia.

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This entry was posted on May 09, 2019 by Brent W Peterson

False Assumptions About Time Management

 

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This entry was posted on May 02, 2019 by Brent W Peterson

Wagento's Latest Feature: LINK Mobility SMS Notification for Magento 2.3

Something exciting is happening at Wagento. We are so thrilled to announce the launch of a free extension we collaborated for Magento 2.3: SMS Notifications powered by LINK Mobility.

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This entry was posted on May 02, 2019 by Brent W Peterson

10 Reasons to Design for Accessibility

Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

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This entry was posted on April 30, 2019 by Brent W Peterson

5 Ways to Increase Customer Loyalty

Finding new customers is essential to help your business grow; however, loyal customers are just as important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it. Here are 5 ways to increase customer loyalty:

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This entry was posted on April 25, 2019 by Brent W Peterson

How to Turn Your eCommerce Customers into Promoters

Advertising and sales tactics have changed drastically with the rise of social media. It can be difficult to generate new leads and promote your company when people aren’t typically responding to traditional sales tactics. Consumers today tend to seek out brands they feel connected to on a personal level; brand promoters can help you bridge this gap.

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This entry was posted on April 23, 2019 by Brent W Peterson

6 Key Steps to a Better Checkout

Many business leaders can feel frustrated because they have incredible online stores but still experience high rates of customer cart abandonment. Customers may have excellent, personalized shopping journeys through a website only to abandon their cart when they reach checkout. In the majority of cases, the website itself is not the problem; it’s the checkout experience.

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This entry was posted on April 18, 2019 by Brent W Peterson

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