Wagento Blog

While there are still many developments to be made and steps to be taken, Bolivia has made significant strides in the realm of eCommerce. As shopping online becomes more efficient and more people in Bolivia gain access and the ability to purchase products and services using the Internet, eCommerce is steadily rising in Bolivia.

Something exciting is happening at Wagento. We are so thrilled to announce the launch of a free extension we collaborated for Magento 2.3: SMS Notifications powered by LINK Mobility.

Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

Finding new customers is essential to help your business grow; however, loyal customers are just as important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it. Here are 5 ways to increase customer loyalty:

Advertising and sales tactics have changed drastically with the rise of social media. It can be difficult to generate new leads and promote your company when people aren’t typically responding to traditional sales tactics. Consumers today tend to seek out brands they feel connected to on a personal level; brand promoters can help you bridge this gap.

Many business leaders can feel frustrated because they have incredible online stores but still experience high rates of customer cart abandonment. Customers may have excellent, personalized shopping journeys through a website only to abandon their cart when they reach checkout. In the majority of cases, the website itself is not the problem; it’s the checkout experience.