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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      5 Ways to Improve Your eCommerce Site

      August 04, 2020 | Posted in Online Store | By Brent W Peterson

      If you want your customers to enjoy an improved shopping experience, begin with these 5 practical tips to get results fast

      Around the world, business leaders have come to recognize the true importance of their online presence due to the coronavirus pandemic. When stores were forced to close their physical doors, having the capability to effectively reach their customers online quickly became the top priority.

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      Workplace Communication: Why More is Better

      July 30, 2020 | Posted in Digital Commerce | By Brent W Peterson

      Better communication increases understanding, fosters trust, and stands out as the essential ingredient for getting things done.

       

      If you’ve been wondering why many businesses are choosing to have short daily meetings or weekly check-ins with their employees instead of meeting only when absolutely necessary, it’s due to the countless benefits that regular discussion can provide. When teams feel connected to one another, tasks become streamlined, misunderstandings decrease, and people feel encouraged to share new ideas.

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      How to Increase the Average Order Value in your Online Store

      July 30, 2020 | Posted in Online Store | By Brent W Peterson

      There are ways you can get your average order value (AOV) trending upward through strategies for up-selling, cross-selling, and growing your business

      So your online store has lots of customers—great! Lots of customers means lots of potential for sky-high sales numbers. But how do you get those customers to purchase more than just one or two items at a time? Or how can you coax them into trying out your more expensive products? There are plenty of strategies out there for up-selling, cross-selling, and growing your business through personalization, so let’s take a look at some of the ways you can get that average order value (AOV) trending upward.

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      Tips for Client Management: More Meetings Are Better!

      July 28, 2020 | Posted in eCommerce | By Brent W Peterson

      In order to exceed client expectations and foster loyal relationships with your customers, communication is of the utmost importance.

      In today’s highly competitive and rapidly-evolving marketplace, agencies cannot afford to skimp on client management. As award-winning designer and founding partner of Bourn Creative, Jennifer Bourn, explains, “A completed project done on time and within budget is the minimum requirement [for clients].”

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      Top Things to Know About Marketo Engage

      July 28, 2020 | By Brent W Peterson

      modern businesses can streamline their advertising efforts with Marketo Engage, a major component of the Adobe Experience Cloud

      Creating engaging, personalized experiences for each visitor to your eCommerce store requires strict attention to detail and consistent data analytics for a wide range of goals. Business leaders and marketing professionals must be able to keep up with customer demands and expectations without losing track of what their most loyal buyers love the most about the brand. For complex marketing strategies across numerous channels, modern businesses can streamline their advertising efforts with Marketo Engage, a major component of the Adobe Experience Cloud.

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      Top 5 Client Expectations for Project Completion Dates

      July 23, 2020 | Posted in Marketing | By Brent W Peterson

      By making each customer feel understood, appreciated, and listened to, agencies can develop longer relationships with clients.

       

      Have you ever had an experience with a company that made you vow to never return?

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      Magento Commerce 2.4 B2B is Coming! Here's What to Expect

      July 23, 2020 | Posted in eCommerce | By Brent W Peterson

      The latest version of Magento Commerce, version 2.4, is scheduled to be released on July 28.

      The latest version of Magento Commerce, version 2.4, is scheduled to be released on July 28. With this upgraded version, merchants can expect numerous security fixes, performance and infrastructure improvements, Adobe Stock integration, platform updates, and several other helpful features that will keep their sites running smoothly. Due to the growing demand for B2B eCommerce, many of these advancements were designed specifically with B2B business goals in mind.

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