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      Brent W Peterson

      Brent is the Chief Magento Evangelist and Agency Coach at Wagento. He is a Certified Magento Specialist and a Magento Master. Peterson has been involved in the Magento community and Magento forums since early 2009. He loves to run, bike, and ski, in that order. He is often found at Magento events organizing running meetups with his wife, Susan.
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      Recent Posts

      Headless Commerce: A New Future for eCommerce

      July 25, 2019 | Posted in eCommerce Development | By Brent W Peterson

      According to E-Commerce Times, headless commerce is steadily increasing in popularity, and it will likely become the norm for websites in a few years’ time. Although headless commerce is still a fairly new concept, it has created numerous benefits for both retailers and customers, such as faster website speeds, better personalization options, and more.

      According to E-Commerce Times, headless commerce is steadily increasing in popularity, and it will likely become the norm for websites in a few years’ time. Although headless commerce is still a fairly new concept, it has created numerous benefits for both retailers and customers, such as faster website speeds, better personalization options, and more. If you’re looking for a way to keep your site updated with the latest content and technologies, headless commerce might be the solution you’ve been waiting for!

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      Google Shopping Ads Channel Available in Magento Marketplace

      July 23, 2019 | Posted in Magento Marketplace | By Brent W Peterson

      Did you know that Google Shopping ads account for 60% of total ad clicks? For customers searching for specific items, these ads couldn’t become more convenient. Users simply type the product they’re looking for into Google, and a list of recommended product pages immediately appear.

      Did you know that Google Shopping ads account for 60% of total ad clicks? For customers searching for specific items, these ads couldn’t become more convenient. Users simply type the product they’re looking for into Google, and a list of recommended product pages immediately appear. The entire shopping process, from typing the query to completing the order, can take less than a minute!

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      What Is a Digital Footprint and Why Is It Important?

      July 18, 2019 | Posted in Benefits Of Magento | By Brent W Peterson

      Nearly everyone has shared something they regret, whether it’s an unflattering photo or a mean-spirited comment. But even when people recognize their mistakes and delete their posts, the evidence of their activity is never truly erased. Everything you have ever shared, commented on, or accessed online is part of your permanent online identity, or digital footprint; and it can be tracked by numerous organizations.

      Take a moment and think about all the ways you have used the internet over the years. Do you feel embarrassed about anything you’ve shared on social media? Have you ever regretted a negative opinion you shared online? Would you feel hesitant about sharing your search history with your colleagues or parents?

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      Dynamic Email Is Here!

      July 11, 2019 | Posted in Best Practices | By Brent W Peterson

      Gmail has recently released an exciting “dynamic email” function on their platform that will allow users to complete more tasks across multiple channels without having to go to another page, log in to a different profile, or visit another website.

      For a number of years, email has generally stayed the same. Inboxes and email functions haven’t evolved at the same rate as other technologies, and there haven’t been any revolutionary ideas to improve the system… until now.

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      Machine Learning and the Future with Adobe Sensei

      July 09, 2019 | Posted in Business Development | By Brent W Peterson

      Artificial intelligence and machine learning capabilities are the hottest topics in ecommerce. These technologies have only been implemented by global enterprises.

       

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      Best Product Page Designs You Can R&D (Ripoff and Duplicate)

      July 02, 2019 | Posted in Web Design | By Brent W Peterson

      Your product page design is the most important aspect of your website. Whenever a customer clicks on an item, the product description, page layout, ease of use, and other features (like chat bots), will come together to influence the shopper. There are several small pieces that have to come together, and with the rise of mobile commerce, product pages must also be fast and mobile-friendly.

      Your product page design is the most important aspect of your website. Whenever a customer clicks on an item, the product description, page layout, ease of use, and other features (like chat bots), will come together to influence the shopper. There are several small pieces that have to come together, and with the rise of mobile commerce, product pages must also be fast and mobile-friendly.

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      Establish a Conversion Rate Optimization (CRO) Program

      June 20, 2019 | Posted in Marketing | By Brent W Peterson

      The ultimate goal for an eCommerce business is to turn leads into conversions. With so much competition online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan.

      The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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