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      Luis Gomez Morin

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      Recent Posts

      Why Outbound Marketing Must Support Inbound Marketing

      October 15, 2019 | Posted in Social Media | By Luis Gomez Morin

      Instead of sticking to one strategy, marketers should combine outbound info with their inbound marketing efforts to create truly powerful campaigns.

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      Top 5 Metrics to Measure Success of Inbound Marketing Campaigns

      October 08, 2019 | Posted in Performance | By Luis Gomez Morin

      If you’re looking to revamp your ads campaigns, you can focus on these 5 key metrics:

      Old-fashioned marketing campaigns are quickly becoming a thing of the past as customers and merchants prefer the efficiency and convenience of digital marketing. While you may be relieved that you no longer have to make cold calls or advertise in your local newspaper, these methods were a little easier for retailers to track.

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      eCommerce Summit & Expo 2019 ha terminado y grandes enseñanzas nos ha dejado

      October 07, 2019 | Posted in Magento | By Luis Gomez Morin

      Tuvimos el gusto de compartir un espacio con nuestros partners Magento y Adobe durante el eCommerce Summit & Expo 2019 los pasados 2 y 3 de octubre. Sabemos que fue un espacio abierto a conversaciones, discusiones, aprendizajes y oportunidades de hacer negocios. Compartimos algunas de las cosas más relevantes que pudimos aprender en relación a algunas de las conferencias a las que atendimos:

      Tuvimos el gusto de compartir un espacio con nuestros partners Magento y Adobe durante el eCommerce Summit & Expo 2019 los pasados 2 y 3 de octubre. Sabemos que fue un espacio abierto a conversaciones, discusiones, aprendizajes y oportunidades de hacer negocios.

      Aparte de tener el gusto de haber asistido y atendido a valiosos clientes y prospectos, queremos compartirte algunas de las cosas más relevantes que pudimos aprender en relación a algunas de las conferencias a las que atendimos:

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      How Much Does Color Psychology Influence Online Shoppers?

      October 01, 2019 | Posted in Online Store | By Luis Gomez Morin

      Color psychology is about how colors can affect consumers’ emotions, which in turn can improve or decrease the chance that they will buy an item online.

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      Wagento y Magento presentes en ECSE eCommerce Summit & Expo México 2019

      September 24, 2019 | Posted in Magento | By Luis Gomez Morin

      Wagento ha sido (y siempre será) un fiel socio de servicios para Magento y ahora Adobe. Siempre hemos tenido la oportunidad de colaborar en eventos en diversas partes del mundo y en esta ocasión haremos mancuerna nuevamente en un evento de gran prestigio que ocurrirá en México los próximos 2 y 3 de octubre de 2019. Se trata del eCommerce Summit & Expo 2019, mejor conocido como ECSE.

      El presente es móvil y el mundo digital tiene un gran dominio sobre las oportunidades de generar nuevos y mejores negocios alrededor del mundo. Las barreras que existían para hacer libre comercio entre países cada vez son menos y esto es gracias a las infinitas posibilidades del eCommerce.

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      The eCommerce Paradox: Why are eCommerce Giants Betting on Physical Stores?

      September 24, 2019 | Posted in eCommerce | By Luis Gomez Morin

      Physical stores aren’t “dying out” as people assumed they would. Many of the biggest online retailers are betting on brick-and-mortar stores to stay ahead.

      When eCommerce started booming several years ago, people everywhere seemed to be worried about the future of brick-and-mortar stores. Small business owners were concerned that their companies would be overshadowed by the likes of Amazon and Alibaba, and major enterprises began to scramble to create their own eCommerce sites.

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      What to Expect from the Adobe-Magento Merger in 2020

      September 19, 2019 | Posted in Magento | By Luis Gomez Morin

      With all the accomplishments that the Adobe-Magento merger has made throughout the past year, people are starting to wonder what’s on the agenda for 2020.

      Since Adobe officially acquired Magento in 2018, the combined forces of the two companies have led to outstanding developments in the world of eCommerce. From the release of the Adobe Commerce Cloud at the Adobe Summit to the improvement of omnichannel connections through Amazon and Google Ad Channels, it’s apparent that the partnership is working together seamlessly.

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