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      Nikki Lanzer

      Recent Posts

      Pros and Cons: Headless for B2B Commerce

      February 18, 2020 | Posted in eCommerce Development | By Nikki Lanzer

      many online business owners are turning to the flexible, modern solution called headless commerce that has the capability to decouple their website front-end from the back-end

      Today, eCommerce retailers have to deal with the increasing demands of consumers and keep up with an ever-evolving digital marketplace, all while continuing to maintain an updated website. It can take a lot of effort to stay on the forefront of technological developments, so many online business owners are turning to a flexible, modern solution that has the capability to decouple their website front-end from the back-end. This type of eCommerce platform is frequently referred to as a headless commerce solution.

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      Get Optimized: Putting Mobile First in 2020

      February 13, 2020 | Posted in Mobile eCommerce Optimization Initiative | By Nikki Lanzer

      In order to stay relevant online and ensure that your store will continue earning success well into the new decade, prioritizing your mobile site is a must

       

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      The Most Effective Ways to Invest in Ads

      February 11, 2020 | Posted in Web Ads | By Nikki Lanzer

      To help you stick to your budget while expanding your company’s visibility, we narrowed down the best channels and ad types for retailers to invest in

       

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      The Top World Brands Using Magento to Fuel Their Success

      February 06, 2020 | Posted in Magento | By Nikki Lanzer

      The Magento platform has exploded in popularity over the past decade. We wanted to recognize some of the most outstanding brands that have used Magento to create lightning-fast websites with unforgettable designs

      The Magento platform has exploded in popularity over the past decade among global enterprises and small businesses alike. Magento powers hundreds of thousands of websites based all around the world, and it’s one of the top platforms chosen by major retailers such as Coca-Cola, Procter & Gamble, and Sigma Beauty.

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      Adobe MAX 2019 Highlights: What You Need to Know

      February 04, 2020 | Posted in Conferences | By Nikki Lanzer

      If you need a refresher on some of the biggest Adobe MAX announcements, or you want to see what you missed out on this year, here are a few of the most important highlights from the conference

      Earlier this November, over 15,000 people flooded into the city of Los Angeles to be a part of the 2019 Adobe MAX event. From November 2 through November 6, attendees were lucky enough to hear from a wide range of creative individuals including musician Billie Eilish, Foo Fighters frontman Dave Grohl, director M. Night Shyamalan, photographer David LaChapelle, and dozens of other modern influencers and artists. Even the immensely popular Adobe Sneaks session exceeded everyones’ expectations, thanks to the hilarious commentary provided by Emmy-award winning writer and comedian, John Mulaney

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      7 Great Ideas for an Awesome Webinar

      January 30, 2020 | Posted in Education And Training | By Nikki Lanzer

      If you’ve been thinking about hosting a webinar but don’t know where to begin, this 7-step guide will put you on the right track for success and help you develop a solid framework for an awesome presentation

      Creating a high-quality webinar is a great way to mix up your content strategy, attract new clients, and establish yourself as an expert in your industry, but it can seem a little overwhelming for first-time presenters. If you’ve been thinking about hosting a webinar but don’t know where to begin, this 7-step guide will put you on the right track for success and help you develop a solid framework for an awesome presentation.

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      Merchant Must-Haves for Outstanding Customer Experiences

      January 28, 2020 | Posted in User Experience | By Nikki Lanzer

      If you want your online store to deliver exceptional experiences that your customers will remember, you can start improving your store with the following elements

      Today, there are innumerable options available to online shoppers, and these customers expect a lot from modern retailers. Along with speedy loading times, simple checkouts, and easy-to-navigate pages, each person that visits an eCommerce site expects to receive highly relevant product recommendations and a fun, customized shopping experience. If you want your online store to deliver exceptional experiences that your customers will remember, you can start improving your store with the following elements:

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