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      Nikki Lanzer

      Recent Posts

      Knollwood Lane: From End-of-Life to New Life with BigCommerce Migration

      July 10, 2020 | Posted in Clients | By Nikki Lanzer

      Knollwood Lane successfully revamped their eCommerce website after Wagento helped them migrate from Magento 1 to BigCommerce in under two weeks.

       

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      Fireside Chat with Fiery Minds: Feat. Brent Peterson

      May 05, 2020 | Posted in Magento | By Nikki Lanzer

      This April, Wagento's very own Brent Peterson was invited to guest appear on Astra Security's "Fireside Chat with Fiery Minds" series.

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      Mobile Optimization: Big Opportunities for Small Screens

      April 28, 2020 | Posted in Strategy | By Nikki Lanzer

      Mobile Optimization. The notoriously awful conversion rates of mobile shopping may be due to lengthy forms, security concerns, mobile friendliness, pop-ups, distracting headers, or a plethora of other difficulties.

      Mobile commerce is one of the top concerns of online sellers today. Despite the convenience of mobile devices, roughly 86% of mobile shoppers abandon their cart during the checkout process. The notoriously awful conversion rates of mobile shopping may be due to lengthy forms, security concerns, mobile friendliness, pop-ups, distracting headers, or a plethora of other difficulties.

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      Mobile A/B Testing: One Benefit of the Mobile eCommerce Optimization Initiative

      April 11, 2020 | Posted in eCommerce Solution | By Nikki Lanzer

      Keeping up with consumer expectations is an important aspect of managing a successful online store, and A/B testing can make a world of difference

      Keeping up with consumer expectations is one of the most important aspects of managing a successful online store, as you may already know if you’ve been scrambling to optimize your site for the influx of mobile shoppers. Millions of browsers visit stores on their mobile devices, and experts predict that mobile retail sales will contribute over half of the total eCommerce sales by 2021.

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      Looking Forward: Developments to Expect from the IoT in 2020

      February 25, 2020 | Posted in Customer Experience | By Nikki Lanzer

      despite the global surge of Iot-enabled platforms, many people aren’t exactly sure what the IoT is or how it could impact businesses around the world in the near future

       

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      Security Patches in the New Year

      February 20, 2020 | Posted in Security | By Nikki Lanzer

      With the dramatic rise in hackers and security threats in the world of eCommerce, applying security patches is one of the easiest and most effective ways to ensure that your site remains protected

      According to a recent Forbes article, the number of private consumer records exposed by security breaches increased by over 1,000% between 2016 and 2018. Just one data breach is estimated to cost companies an average of $3.9 million, as well as a significant number of loyal customers. With the dramatic rise in hackers and security threats in the world of eCommerce, applying security patches is one of the easiest and most effective ways to ensure that your site (and your customers’ information) remains protected.

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      Pros and Cons: Headless for B2B Commerce

      February 18, 2020 | Posted in Development | By Nikki Lanzer

      many online business owners are turning to the flexible, modern solution called headless commerce that has the capability to decouple their website front-end from the back-end

      Today, eCommerce retailers have to deal with the increasing demands of consumers and keep up with an ever-evolving digital marketplace, all while continuing to maintain an updated website. It can take a lot of effort to stay on the forefront of technological developments, so many online business owners are turning to a flexible, modern solution that has the capability to decouple their website front-end from the back-end. This type of eCommerce platform is frequently referred to as a headless commerce solution.

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