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Benefits for Customers in an Agile Agency

November 29, 2018 by Brent W Peterson

Benefits for Customers in an Agile Agency

This entry was posted on November 29, 2018 by Brent W Peterson


Wagento, the leading business in providing ecommerce solutions, takes pride in being an Agile agency. Being Agile is commonly misunderstood today, as many businesses claim that they’ve adopted Agile methods while not being entirely sure of what it entails. Wagento is an example of a highly successful company that follows all Agile principles.

What Does it Mean to be Agile?

The Agile method sets up a framework that enables all employees to work together, collaborate, and tackle any problems or issues that arise in an efficient manner. The framework is designed to be enhanced or improved as your company sees fit in order to best achieve your goals. However, the main vision behind the Agile methodology remains the same. Wagento holds daily 15 minute standups to check in on progress and allow feedback about the project. Outside of the meetings, Agile methods are used complete goals in small increments, testing each component before moving on to the next step. This ensures that the final product will be high-quality, and that each individual is held accountable for their work on a daily basis.

The benefits of Agile will of course make your company more efficient and collaborative, but one of the top values of an Agile agency is customer satisfaction. Your customers will experience multiple benefits from participating in Agile methods because they’ll get the chance to collaborate with the project team and offer their own ideas and feedback.

Customer Communication

In order to complete a project using an Agile framework, it’s imperative that the customer and the company can communicate on the same level. They both work together as a team in order to achieve exactly what the customer wants. Clients are usually happy to offer their outlook and suggestions on the project because they know exactly what their own consumers are looking for in a product. When clients communicate and collaborate with an Agile agency, they typically get high-quality products much faster than compared with other companies.

Realistic Expectations

Sometimes, customers become frustrated if a project seems to be taking too long in a traditional business agency. They may not fully understand how complex the process is or how much work their product will entail. Another advantage of an Agile business is that due to the high involvement of the customer with the work progress, the customer gets a more realistic idea of exactly how much time and effort is getting put into their idea. This reduces or completely eliminates fielding customer’s questions such as, “What’s taking so long?” When a customer is educated about the amount of work people are putting in, they’re typically much more understanding than a customer who’s kept in the dark about all the work your company does behind the scenes.

Tangible Results

In other types of project management styles, companies may begin working on a client’s project and find out months later that the product isn’t what the person had in mind. This wastes time, frustrates your team, and can cause the client to find a different company to complete their project. With Agile, the product is completed in several steps or “sprints.” A sprint typically lasts 2-4 weeks, and everyone is working to complete a specific part of the product. At the end of each sprint, the project team and stakeholders have a meeting to offer feedback and suggest solutions. This way, the client can see early on if the project is what they wanted and identify any problems right away.

Responds Quickly to Change

If a customer’s needs or wants suddenly change, there’s no need to panic. The Agile framework is specifically designed to be just that: agile. Due to both the collaborative nature of the Agile team and the incremental achievements completed during sprints, the company is able to quickly identify the issue and immediately begin making changes. Because change is typically much less disruptive than it would be in a traditional business setting, customers will still receive their finished product in a timely fashion, even if an essential change had to be made.


Each sprint lasts for a fixed amount of time, so the cost of each feature is limited to the amount of work the team can complete in each sprint. Sprints create a predictable schedule which benefits both the team and the customer, and the team can provide accurate cost estimates to the customer at the start of each sprint. Because the client knows how much the project will cost right away, this won’t lead to arguments over cost later on in the project. The client can also focus on the exact features that they want to invest their money in, and what features may be unnecessary. A reliable schedule and reasonable costs can turn a potentially difficult customer into a highly satisfied Agile partner.

To learn more about our Agile agency, visit us at Wagento today.