Best Practices and Tailored Strategies for Cross-Border Commerce
20% of worldwide commerce is cross-border or inter-nation.
Main concerns on a cross-border project are:
PIM for more effective localization of products
- Payment gateway that supports methods/currencies native to the customer
- Shipping methods that are robust, not just cheap
- Proper Tax and Compliance policies
Important note: merchants should not try to provide any of the above functionality in-house. A service-provider should be utilized in all cases.
Use a professional translator, not Google Translate or a bilingual internal resource. The quality of these two options are low. Most shoppers would prefer to shop in English as opposed to a poor translation of their native language.
- Receiving a shipment is the only physical contact a merchant has with the customer. If shipping is cheap or ineffective, the merchant will not get repeat business. In particular, watch out for carriers that will hold a package until the customer pays the duties.
- Tax and Compliance simply must be handled by a professional. No way to do this effectively on your own considering the amount of worldwide tax laws and the rate at which they change.
Great insight to Cross-Border Commerce from an excellent panel at Magento Imagine 2019. Thanks to the panel of experts, John Glasgow, Ryan Hunter, Mark Sieczkowski, Claudia Summers, and Frederic de Gombert
Slides from this presentation can be found here.