Cyber Monday 2017 saw $6.50 billion in digital transactions. That should be the wake-up call you need to start prepping for the 2018 season now. If you want to claim your share of sales this holiday season, take a look at this helpful eCommerce checklist.
These helpful reminders are designed to cover the basics when you’re gearing up for the holidays. Combine your Black Friday checklist and Cyber Monday checklist into one convenient list. Customers are spending incredible amounts of money in these two days, so be sure your eCommerce business is ready to handle a massive influx of motivated buyers. Whether you are launching a new business or are a seasoned veteran to this eventful time of the year, this checklist offers the basic steps you need to handle the upcoming holiday traffic.
- Maintain Plenty of Updated Inventory
- Create Engaging Marketing and Promotional Materials
- Utilize the Latest Web Technology
- Use Efficient Order Fulfillment and Shipping Channels
- Start a Blog
- Bring It All Together With Wagento
Don’t sell out this Black Friday. If your business operates with low inventory, consider increasing your supply before the shopping spree. Review your inventory list and see if there are any items that could be modified, replaced or updated. You’ll want to make the most of your listings and warehouse space, so be sure every item is a strong competitor for this season.
Research popular trends this year. Don’t get rid of popular timeless inventory, but consider adding some unique items especially for this Black Friday and Cyber Monday. The new addition will be the perfect starting point for a marketing campaign, and it can draw enough buzz to pull in new customers.
Consider running sales or discounts. Everyone loves a good Cyber Monday sale. A small discount or bundled package can make a huge difference when competing with other brands. Don’t lose a customer because of a few dollars. Create hype on your social media accounts and other forms of marketing in order to help your customers think about buying your items this holiday season.
If your listings or website are looking tired, outdated and lack the latest functionality, consider optimizing your online storefront. Consider using powerful eCommerce tools to help your website stand out and attract a new audience. If you’re not sure where to start, take a look at the many professional services offered by Wagento. From API development to custom themes and designs, your website will be stylish, efficient and optimized for the holidays.
Wagento uses Magento, the number one eCommerce tool for developing an engaging online storefront. However, this tool can be too complex for many eCommerce business owners. If you’re struggling with the dozens of features on Magento, Wagento can offer you the training you need to create an effective website.
Whether you use your own order fulfillment or use a fulfillment service, you need to make sure your shipping channels are as efficient as possible. An efficient eCommerce business is based around rock-solid scalability. Whether you gain 1 or 1,000 new customers, your shipping and order fulfillment needs to be prepared.
The holidays are a time of increased purchases and increased returns. Don’t just improve your shipping efficiency, be sure to have customer service and return policies updated and ready for the weeks or months after Cyber Monday. Gift-giving is a great way to promote friendships and holiday spirit, but it typically comes with gifts that aren’t exactly what your customers wanted. Whether the color, size or other feature isn’t correct, you’ll need to be ready for questions, concerns and returned products.
A blog can be a great new addition to your brand. Whether you’re updating your customers on recent new products, giving comprehensive reviews and recommendations or spreading the latest news in your industry, it’s a great way to increase traffic. Blogs give your customers more opportunities to visit your sight. It’s a popular way to take advantage of search engine optimization (SEO). Whether your blog has a professional or casual tone, it’s a perfect way to invite your customers to get to know your company, product or industry a little better. Use social media to leverage your views and point all your followers to your new blog. Your blog can then be another route to direct customers to your products.
Once you’ve looked over all these areas, do a final check to make sure your website or product listings are still accurate, easy to read and competitive. If your website needs a fresh, new look this holiday season, get a quote from Wagento. A team of experienced professionals will help you diagnose any problems and create vivid new design elements. Whether you need training in order to work with Magento yourself, or you want to hire a custom design, Wagento can help meet your needs. Now that you’ve got the basics of a Cyber Monday checklist, all you have to do is wait for the day to come and the orders to start rolling in.