Modern online shoppers have become desensitized to internet advertising. For years now, online users have been bombarded with commercials and product placements on nearly every site they visit. This makes it difficult for the honest eCommerce companies trying to sell not only a quality product, but also a genuine message that they believe in.
Luckily, there are still great ways of getting your ideas out there: one strategy that has proved to be effective for many companies is influencer marketing. This strategy utilizes the popularity of local, national, and worldwide personalities in order to appeal to the customer. These personalities are sponsored by companies in exchange for sharing content about products on their social media accounts.
Why Influencers Are Awesome
Despite being a relatively new marketing strategy, this method is becoming one of the most popular recent trends in online advertising. Its effectiveness stems from the fact the people look up to famous personalities that they follow online. In the same way that you’re more likely to watch a new TV show after you friend recommends it to you, consumers will be much more likely to buy your product if they see one of their idols or even just someone they know endorsing it.
By using an approach that comes across as more genuine to the customer, influencers are able to convert regular people into returning customers even more reliably than traditional marketing tactics.
How It Works
Social media platforms like Instagram, Facebook, Twitter, and even Snapchat are full of various accounts that have tons of followers. Whether they are globally renowned for their acting or they simply acquired a loyal following by creating funny posts, these personalities are the perfect stars for influencer campaigns.
Using their social media know-how in order to curate posts targeted at their specific audiences, they can come up with all sorts of innovative ways to showcase your product or brand. For example, a company that sells vitamins might contract an influencer known for posting fitness-related videos and photos on Instagram. They can then include a plug for the vitamin company in one or more of their posts, creating a reputable endorsement that their followers are more likely to be interested in. By encouraging their followers to use a specific promo code on your online store, they can offer special deals to further improve the conversion rate of customers.
Types of Influencers
The true power of influencer marketing campaigns lies in the inherent creativity that it involves. Each influencer, no matter how large or small, is an expert in targeting their posts towards their own specific audience of followers. By allowing them creative freedom to market your product in their own way, you might find that they come up with innovative ideas that you wouldn’t have thought of before.
This is why there are so many types of influencer marketing campaigns out there, so you can experiment with one or a few of them in order to find an effective strategy for your business. The most obvious type campaign is one based on sharing brand-related content. The vitamin company discussed above is a prime example of this sort of advertising. Not only is it straight to the point, but it’s really effective in showcasing specific items in your inventory as well as entire collections of products.
You can also share some of the creative responsibility with your influencer in order to create an ad that is both appealing and on-brand to your company’s advertising. These types of content can be Q&A blogs, video interviews, and even podcasts. Another option is to simply use your influencer’s already existing content in order to sell your products. These can be as vague as using a fitness influencer’s motivational gym photos as a representation of your supplement company’s mission to encourage exercise.
Marketing for the Future
As a part of the eCommerce community, Wagento has always capitalized on the latest technological advancements in order to deliver the best service to online shoppers. We believe that influencer marketing represents the next big revolution in online advertising. With the ever-expanding popularity of social media and its effect over people’s lives, the right influencer can garner trust among their followers and thus drive sales for your business.