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E-Commerce in India: Building Successful Sites

October 02, 2018 by Vijay Golani

E-Commerce in India: Building Successful Sites

This entry was posted on October 02, 2018 by Vijay Golani




Business owners in India have been turning to e-commerce to take advantage of the growing popularity of online shopping trends. Due to the rising popularity of smartphones, the internet, an expanding middle class, and a large number of young shoppers, India’s e-commerce sales are expected to reach $32.7 billion this year.

While e-commerce is booming, lots of Indian business owners aren’t aware of all the resources available to help them establish a successful online store. Vice president of Southeast Asia and India at Google, Rajan Anandan, has reported that, “Although we have a large number of small businesses, 68 percent of these small businesses don't have any web presence.” Google, along with companies such as Wagento, have been steadily helping Indian business owners establish themselves on the online marketplace.

Google’s Impact on India’s E-Commerce

Google’s “Next Billion Users” project is intended to educate and provide reliable Internet access to Indian business owners and residents alike. Google’s overall plan includes improving infrastructure, teaching people in rural areas about the internet, and establishing free high-speed Wi-Fi at various train stops across the country.

Currently, the three most popular online stores in India are Amazon, Flipkart, and Paytm Mall. In order to enter India’s competitive online marketplace, small business owners will need to develop functional, appealing websites to attract customers. While Google’s project will help merchants have better access to the internet and expand India’s overall internet usage, business owners might still be unsure where to start when it comes to building an online store. This is where Wagento comes in.

Wagento and Indian Business Owners

Wagento is a company that specializes in e-commerce, web design, SEO, and many other aspects that can help businesses become well-established and successful. Wagento is primarily helping Indian business owners by showing them how to build websites with Magento, one of the leading e-commerce platforms for both small businesses and worldwide companies alike.

Websites powered by Magento are fully customizable, easy to navigate, and look attractive to consumers. There are several resources available for business owners including articles and videos on Magento’s Resources page, along with worldwide developers available to answer any questions sellers may have. In 2019, Magento is planning to host an event called “Meet Magento India” for e-commerce merchants and developers from around the world to learn more about trends and developments in the online marketplace.

Magento’s efforts to help Indian business owners go beyond simply helping them get access to the Internet. Once business owners launch their website with Magento and their business gains popularity, their flexible website is able to expand with their business. Sellers also don’t need to worry about possible difficulties with selling to buyers in other countries, since Magento features built-in global support for businesses. With Wagento’s continued assistance through Magento, Indian business owners will be ready to confidently enter the online marketplace, help further boost India’s economy, and run a successful website.

To learn more about Wagento and all we have done to help India emerge steadily into the world of e-Commerce, visit us at