According to current ecommerce trends and expert predictions, the global ecommerce market is expected to be worth a grand total of $7,724.8 billion by 2025. In order to keep up with major retailers and international sellers such as Amazon and Walmart, businesses of all sizes must prioritize flexibility and agility within their own ecommerce stores. However, in order to have quick adaptability, websites must be built upon a solid foundation that’s optimized for speedy performance and excellent user experiences. This is where headless commerce can be a game-changer for small businesses, mid-sized companies, and enterprises alike.
Limitations of Traditional eCommerce Systems
Traditional or “monolithic” ecommerce platforms used to be the norm for all websites in the early days of online retail. As the name suggests, everything from the backend codes to the frontend web designs were managed through a single system. This worked well for companies that didn’t have to frequently update their designs, launch promotions, list new products, or add new interactive features, but nowadays, this single-system operation can cause some serious roadblocks.
When all aspects of a website are managed under one all-encompassing system, a frontend developer can’t change anything on the customer-facing side of the website without consulting a back-end developer. A simple design change or product update can take hours, or even days, and the slightest mistake in the code can delay even the most well-planned campaign. Brands today require quick solutions that can be updated in minutes, so the idea for a decoupled or “headless” platform was created.
The Perks of Headless Commerce
Headless commerce decouples the backend from the frontend of the store, allowing the two sides to exchange essential information through APIs. “Content is stored within a shared repository that both IT and marketing teams can access,” Adobe explains. This makes it easy for developers to work on the frontend and backend of the site simultaneously, without impacting the operations of the other side. A decoupled, headless solution can give brands a number of benefits that simply can’t be achieved through a traditional platform, such as:
- Improved adaptability and flexibility.
- Seamless integrations and updates.
- Enriched user experiences.
- Faster loading speeds.
How Magento Can Help
During this unpredictable time, flexibility is essential for maintaining your business operations. Making changes to your website might seem like a major undertaking right now, but there’s no better time to improve and optimize your online store with help from Wagento and Adobe. Consider reaching out to connect with a Wagento developer today, or check out The Headless Commerce Primer for Growing Merchants and download the free guide to see all the benefits of going headless!