Every successful e-commerce business owner knows that higher search engine rankings lead to more page visits and sales. Increasing your search engine optimization (SEO) increases your profits, and should be the main focus of your online marketing strategy. In fact, 61% of marketers say that improving their SEO is their top priority. Boosting your company’s SEO can sometimes be easier said than done. There are a lot of challenges to making sure your company is higher on the search engine results page than your competitors. However, with the right platform, search engine optimization can be simple. Magento, one of the world’s largest platforms for e-commerce, is a great place for building a website because it helps users improve their SEO. Here are three of the ways Magento can help you with your search engine optimization:
1. Customizable Meta Tags
Magento allows users to have complete control over meta tags in the admin panel. Meta tags are snippets of information that lets users know what is going to be on a specific website or webpage they might visit. Magento allows you to take advantage of this space by giving you full control of what you write in your meta tag. If your blurb sounds enticing to a reader, they are more likely to visit your page. Use effective keywords to draw website visitors to your page, which will help increase your SEO. Magento’s content management pages and category optimization allow users the freedom to create and adjust meta tags, making Magento a stand out platform for e-commerce.
2. Crawlable URLs
Your website’s URL can be the deciding factor between whether a person chooses to visit your site or move on to a different one. If your URL does not let readers gain a sense of what site they will be visiting if they click the link, they are more likely to choose another site to visit. Using the admin panel, Magento allows users to create short, crawlable URLs. This will help your site rank higher on search engine result pages and encourage people to click on your website. Additionally, Magento helps you easily organize and get rid of duplicate content, which lowers SEO. Using the canonical URL tag, you can optimize your URLs to make them more crawlable.
While other platforms do not offer control over these areas, Magento works with its users so they can manipulate their URLs to suit their needs.
3. Blog Integration
Magento allows you to integrate a blog onto your website. High quality content draws people to your website and keeps them coming back for more. Sharing content with your customers leads to more clicks which improves the ranking of your website on search engine result pages. Blogs are a great way to engage with customers, and Magento offers an easy way to incorporate a blog with your e-commerce website. You can also use your blog to advertise your products and services. Connecting your blog and your website through Magento gives your business the opportunity for better sales and more web traffic.
For more tips on search engine optimization and for help building a website on Magento, contact Wagento.