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One Strike, You’re Out?

This entry was posted on September 27, 2018 by Brent W Peterson

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Converting online visitors into customers should be one of your top priorities as an e-commerce business. Since you’re not interacting with customers in person, trying to keep them around can be a tricky task. Because of this, many online store owners give up on customer conversion too easily. You might think that a customer who leaves your store is now gone forever and that your one chance to interest them is gone. This “one-strike” theory, however, is entirely untrue.

Here’s a more realistic way to think about it: You get three strikes with every visitor. Each strike represents a specific opportunity to make an impression on a potential customer. By recognizing and taking full advantage of these opportunities, you can greatly increase your customer conversion rate. We’re going to take a closer look at what to do when a customer visits your site for the first time, when they’re thinking about leaving, and after they’ve left.

First Impressions

Of course, this is the most crucial step in converting customers. This is largely because the first impression of a site is based on what the customer sees in just a few seconds. It won’t take them long to decide if they like what they see or not. Stunning visual presentation on your site is the key to making these first-time visitors stick around for more. Consider implementing modern designs like carousel banners to grab the customer’s attention and show them the best of what your store has to offer.

Quick and easy navigation is another essential feature of a successful website. Making sure that the customer can find exactly what they’re looking for as quickly as possible is highly increase your conversion rates. The customer will also want to see that your site is active. That means that everything from the website copyright year to the blog page is updated with the most current information.

Don’t Let Them Leave Empty Handed!

There are a variety of reasons why a new visitor to your site might want to leave without making a purchase. It happens all the time with brick-and-mortar stores where people just enjoy browsing. A potential customer who starts to leave your site may not be finding what they’re looking for, but they could also just be closing a tab temporarily only to come back to the store later. The point is that, in any case, the leaving customer is not a lost cause.

Exit popups, triggered by specific mouse movements that signify a customer about to close their tab, are effective ways to keep the visitor interested. That being said, they only work when they are used in the right way, lest the customer actually becomes annoyed or offended by repeated popups. The exit popup should be something simple like a newsletter signup with the promise of exclusive deals or a free download of some sort. Used properly, these advertisements can distract the customer from their previous intentions and cause them to provide you with their email or more of their time.

After They’ve Left

It’s important to realize that you can still influence the customer even after they leave your store. If they provide you with their email, use it wisely in a way that will keep them updated on deals and new products without offending them through spam. With the right data collection features on your site, you can retarget certain customers with specific ads geared towards their interests. Even if they don’t immediately revisit, a steady flow of relevant information could easiy bring them back!

Get more customer conversion and retention advice from our team of experienced Magento developers at Wagento.