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5 CRO Mistakes and How to Avoid Them

Conversion Rate Optimization (CRO) is a great way to increase your conversion rates and ultimately increase your company profits. However, the CRO process is not foolproof. If you make mistakes during your CRO testing, this can cost your company both customers and money.

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This entry was posted on June 25, 2019 by Luis Gomez Morin

Establish a Conversion Rate Optimization (CRO) Program

The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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This entry was posted on June 20, 2019 by Brent W Peterson

Cómo Un PIM Hubiera Evitado Mi Hambre

Cuando la información del producto no está actualizada

En mi ciudad hay un servicio de comida a domicilio que en teoría es como un food court virtual (los llamaré ACME DEL), facilitando las cosas cuando nadie puede ponerse de acuerdo. Por ejemplo, en la oficina unos pueden ordenar pizza mientras otros ordenan comida vegana y otros cappuccinos. Por fin!!

Pero... era muy bueno para ser real. Tristemente aprendimos esto después de horas de hambre y desilusión.

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This entry was posted on June 19, 2019 by Luis Gomez Morin

Gartner Names Magento the Leader in Digital Commerce

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This entry was posted on June 18, 2019 by Brent W Peterson

Can’t Find Someone to Hire? Train First, Hire Later!

When your business faces a project that requires highly specific skills or a type of technology your employees aren’t familiar with, you generally have two choices: hire a new candidate who already possesses these skills, or train an existing employee. Hiring someone who already has experience and knowledge might sound like the best and easiest option, but they often underestimate how challenging, time-consuming, and expensive it can be to find and employ the right person for the job.

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This entry was posted on June 13, 2019 by Susan Peterson

Hazards and eCommerce Effects of Selling Fake or Low-Quality Products Online

According to a survey conducted by MarkMonitor in 2017, roughly 1 in 4 online shoppers reported that they had been tricked into buying a fake or bad-quality item. Of these sales, 39% of fake products came from online marketplaces such as Amazon and eBay. Even though there are rules and regulations set in place by these marketplaces, scam artists keep finding new ways to bypass the system to sell their poorly-made items.

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This entry was posted on June 11, 2019 by Luis Gomez Morin

Five Surefire Ways to Create a Better Customer Service Experience

When operating an eCommerce website, it's easy to forget about customer service; after all, you aren’t seeing customers face-to-face as you would in a typical brick-and-mortar store. However, the customer experience is just as important online as it is in person. If you want to increase your loyal customer base, you need to go beyond sales to give a great customer experience.

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This entry was posted on June 06, 2019 by Brent W Peterson
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