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      Five Reasons to Go Hybrid with Your eCommerce Strategy

      December 05, 2019 | Posted in eCommerce | By Brent W Peterson

      One Platform to Rule Them All is our latest eBook designed to help guide your thinking when considering a hybrid commerce platform that supports both B2B and B2C selling

      The world of digital commerce is changing. B2C companies are adding new revenue streams by building wholesale storefronts while their B2B counterparts are increasingly selling direct to consumers. Been pondering your own hybrid business model?

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      Tips and Tricks for Top-Notch Holiday Security

      December 05, 2019 | Posted in Security | By Nikki Lanzer

      To reduce the chances of a security breach during the holidays, be proactive and plan to protect your store with the following tips

      This holiday season, experts predict that total retail sales in the US will exceed $1.1 trillion between November and January alone. eCommerce sales are expected to contribute over $144 billion, which is a 14% increase from last year’s online sales, and major sellers have already begun to roll out their holiday campaigns and products in anticipation of the rush of shoppers.

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      Keep the Mobile Experience Simple

      December 04, 2019 | Posted in Mobile Commerce | By Brent W Peterson

      having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you

      When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sales for you.

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      Why Should We Use RPV?

      December 03, 2019 | Posted in eCommerce | By Nikki Lanzer

      If you feel overwhelmed by the number of KPIs to choose from for your own online store, RPV (revenue per visitor) is a great option for all merchants to take into account

      Managing an online business also means measuring and analyzing immense amounts of data. Conversion rates, bounce rates, AOV, and dozens of other metrics are tracked by retailers around the world, but not all of these strategies are necessary for each individual business. If you feel overwhelmed by the number of KPIs to choose from for your own online store, RPV is a great option for all merchants to take into account.

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      7 Key Metrics for Retaining Customers

      November 28, 2019 | Posted in Online Store | By Nikki Lanzer

      If you’re looking for the best ways to assess your own customer retention rates and improve customer loyalty, use these 7 essential metrics for the most valuable insights

      Customer loyalty is one of the defining characteristics of a successful business. Since it can cost 5 times more to attract new customers than nurture existing leads, companies that can increase customer retention by even 5% can potentially increase their profits by over 25%.

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      Jornada de Ideas: Cómo superar tus ventas de la Navidad pasada

      November 28, 2019 | Posted in Best Practices | By Luis Gomez Morin

      Llegó el momento de pensar cómo aumentar tus ventas en esta Navidad. Súmate a esta jornada en la que revisaremos las técnicas de Marketing Digital que más convierten en esta época.

      Llegó el momento de pensar cómo aumentar tus ventas en esta Navidad. Súmate a la Jornada de Ideas donde revisaremos las técnicas de Marketing Digital que más convierten en esta época.

      ¿Saludos, promociones, ofertas, descuentos? Todos los objetivos son válidos. ¡Descubre cómo conseguirlos!

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      "Merchants Are from Mars, Developers Are from Uranus" Presentation by Mark William Lewis

      November 27, 2019 | Posted in Merchants | By Brent W Peterson

      In my talk, I’m going to help you translate developer-speak to merchant-speak and think about communication as a developer, manager, or merchant in the eCommerce development process

      Mark William Lewis is the Founder/CTO of Netalico Commerce, an empathy-driven, merchant-focused eCommerce consulting agency, specializing in Magento and Shopify development, where his primary job responsibilities include: Choosing all the emojis in Asana for projects, posting cat pictures on the Netalico #pets slack channel, and tweeting way too much.

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