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      10 Reasons to Design for Accessibility

      April 30, 2019 | Posted in User Experience | By Brent W Peterson

      According to the CDC 1 in 4 Americans have a disability, that is almost 58 million Americans. There are several settings your website can use to make it accessible. These aren't complicated to implement, so why not create an accessible website for these millions of potential customers?

      Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

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      5 Ways to Increase Customer Loyalty

      April 25, 2019 | Posted in Strategy | By Brent W Peterson

      Loyal is very important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it.

      Finding new customers is essential to help your business grow; however, loyal customers are just as important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it. Here are 5 ways to increase customer loyalty:

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      How to Turn Your eCommerce Customers into Promoters

      April 23, 2019 | Posted in Customers | By Brent W Peterson

      Advertising and sales tactics have changed drastically with the rise of social media. Typical sales tactics are no longer as effective for promoting your brand. Consumers today tend to seek out brands they feel connected to on a personal level; brand promoters can help you bridge this gap.

      Advertising and sales tactics have changed drastically with the rise of social media. It can be difficult to generate new leads and promote your company when people aren’t typically responding to traditional sales tactics. Consumers today tend to seek out brands they feel connected to on a personal level; brand promoters can help you bridge this gap.

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      Private Labels and Online Retailers: What You Should Know

      April 16, 2019 | Posted in Retail eCommerce | By Brent W Peterson

      A private label product is created or manufactured by a third party and then sold under a specific retailer’s name. You’ve likely used a private label product at some point in your life, such as purchasing a store-brand cereal over a national brand.

      Private label products are making a comeback in both online stores and brick and mortar shops due to a recent consumer trend. Customers are beginning to prefer private labels over the more famous (and expensive) labels, so business owners are scrambling to provide these products to their loyal shoppers. But what exactly is a private label, and how can it affect your store? This brief guide will cover everything you need to know.

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      eCommerce Tips: How to Decide Which Payment Gateway to Use For Online Purchases

      April 11, 2019 | Posted in PayPal | By Brent W Peterson

      For an eCommerce business to be profitable, it needs an easy and efficient way to process online payments. This guide will help you decide which is the best payment platform for your eCommerce store based on cost and ease of use. We also review 3 popular gateways: PayPal, Stripe and Authorize.net.

      Every business owner knows that if they want their eCommerce business to be profitable, they need an easy and efficient way to process online payments. However, many people do not realize just how important it is to choose the right payment gateway for their business and their customers.

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      Wagento is Finalist at the 2019 Imagine Excellence Awards

      April 10, 2019 | Posted in Events | By Brent W Peterson

      Announcement about Wagento becoming a Finalist at the 2019 Imagine Excellence Awards, where hundreds of projects built on Magento were submitted for the 2019 Imagine Excellence Awards in 15 categories like Best-in-Class Omnichannel Experience, Best Sales Channel Growth, B2B Growth, Best Unified Commerce Implementation, and so on.

      We're a few weeks away from the most important event of Magento, Magento Imagine, and we feel so excited that we are part of this amazing community.

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      2019-Must-Have Trends in the eCommerce World

      April 04, 2019 | Posted in Customer Experience | By Brent W Peterson

      With innovative technologies and the emergence of data analytics, the eCommerce industry is delivering better customer experiences. Online businesses have developed successful digital marketing strategies based on what customers buy, how they shop, and how they respond to technology.

      Sales from the retail industry continue to trend upwards, and as brands attempt to remain competitive, customer experience and efficiency remain the top priorities in digital marketing today. With innovative technologies and the emergence of data analytics, the eCommerce industry is delivering better customer experiences. Online businesses have developed successful digital marketing strategies based on what customers buy, how they shop, and how they respond to technology.

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