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      Acelere su negocio en el actual panorama comercial con Magento 2.4

      August 03, 2020 | Posted in Marketing | By Magento

      La migración en el comportamiento de los compradores hacia el comercio digital también ha sido persistente, como lo muestra el Índice de Economía Digital de Adobe (DEI).

      Mientras observábamos el rápido cambio del panorama comercial al comienzo de la pandemia COVID-19, se esperaba ver una aceleración sin precedentes de las iniciativas de transformación digital. Investigaciones recientes de McKinsey muestran que el 96% de los negocios B2B encuestados han, de hecho, cambiado su modelo de ventas para favorecer la venta en línea y basada en el comercio electrónico. En promedio, este cambio ha resultado fructífero, con un 65% que dice que el nuevo modelo de ventas es tan efectivo o más que lo que estaban haciendo antes de COVID-19, y un 80% que es muy probable o algo probable que sostengan los cambios.

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      Workplace Communication: Why More is Better

      July 30, 2020 | Posted in Digital Commerce | By Brent W Peterson

      Better communication increases understanding, fosters trust, and stands out as the essential ingredient for getting things done.

       

      If you’ve been wondering why many businesses are choosing to have short daily meetings or weekly check-ins with their employees instead of meeting only when absolutely necessary, it’s due to the countless benefits that regular discussion can provide. When teams feel connected to one another, tasks become streamlined, misunderstandings decrease, and people feel encouraged to share new ideas.

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      How to Increase the Average Order Value in your Online Store

      July 30, 2020 | Posted in Online Store | By Brent W Peterson

      There are ways you can get your average order value (AOV) trending upward through strategies for up-selling, cross-selling, and growing your business

      So your online store has lots of customers—great! Lots of customers means lots of potential for sky-high sales numbers. But how do you get those customers to purchase more than just one or two items at a time? Or how can you coax them into trying out your more expensive products? There are plenty of strategies out there for up-selling, cross-selling, and growing your business through personalization, so let’s take a look at some of the ways you can get that average order value (AOV) trending upward.

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      Tips for Client Management: More Meetings Are Better!

      July 28, 2020 | Posted in eCommerce | By Brent W Peterson

      In order to exceed client expectations and foster loyal relationships with your customers, communication is of the utmost importance.

      In today’s highly competitive and rapidly-evolving marketplace, agencies cannot afford to skimp on client management. As award-winning designer and founding partner of Bourn Creative, Jennifer Bourn, explains, “A completed project done on time and within budget is the minimum requirement [for clients].”

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      Top Things to Know About Marketo Engage

      July 28, 2020 | By Brent W Peterson

      modern businesses can streamline their advertising efforts with Marketo Engage, a major component of the Adobe Experience Cloud

      Creating engaging, personalized experiences for each visitor to your eCommerce store requires strict attention to detail and consistent data analytics for a wide range of goals. Business leaders and marketing professionals must be able to keep up with customer demands and expectations without losing track of what their most loyal buyers love the most about the brand. For complex marketing strategies across numerous channels, modern businesses can streamline their advertising efforts with Marketo Engage, a major component of the Adobe Experience Cloud.

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      Estrategias para adaptar su tienda de comercio electrónico a medida que el Coronavirus impacta en las compras en todo el mundo

      July 27, 2020 | Posted in Marketing | By Victoria Fryer

      Durante el coronavirus, el comercio electrónico parece estar en una buena situación. Después de todo, los compradores que no pueden ir a una tienda de ladrillos y mortero pueden recurrir a las compras en línea.

      La pandemia de coronavirus ha alterado los planes en todo el mundo en los últimos meses, desde los eventos y las vacaciones hasta los calendarios de comercialización y las previsiones de ingresos.

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      Remote Resiliency

      July 27, 2020 | Posted in Marketing | By Artur Meyster

      The remote-work trend is proving to be resilient. If you are looking for a new career, you should probably consider a job that can be done remotely.

      Thanks to the Covid-19 pandemic, the remote-work trend has officially caught fire. The trend has been growing steadily since the early 2000s, but many companies were reluctant to embrace it. Luckily, remote work will not go away anytime soon, not even after the Coronavirus pandemic subsides. Many remote employees report a much higher degree of job satisfaction than their office-based counterparts. In fact, surveys have shown that employees were willing to take a pay cut as high as 15 percent to be able to work from home.

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