When starting an eCommerce company, finding the right digital commerce platform for your business can be the difference between success and failure. In today’s digital world, two commerce platforms have become the faces of the industry - Magento and Shopify. Although they have some similarities, the two commerce platforms each have unique features that could benefit your company.
Conversion & Revenue Growth
The most important part of an eCommerce company are conversions and revenue growth. If you are successful in these categories, your business will be successful as well. So what drives conversions and revenue? Keep in mind that it's not necessarily the lowest prices that will not increase your conversions. Instead, it's making sure the user has the best possible experience.
Flexibility & Customization
As your customer base expands, your website has to be flexible to meet their needs. Magento’s open platform allows you to make innovative ideas come to life. Plus, with over 3,600 extensions, you can customize your website as you see fit.
With Shopify, websites are built using a standard set of templates, there is not much room for innovation. While some elements of a Shopify website can be adjusted, the checkout options are one size fits all.
Magento allows you to quickly deploy and manage multiple sites in multiple languages, that accept various forms of payment. With a community of over 60,000 developers, Magento ensures you have eCommerce solutions that meet your customer's needs and retain loyal customers.
With Shopify, your ability to meet your customer’s needs is more limited. For example they have just announced expanded support for different languages and currencies, but each instance can support only one language and currency at a time.
Features & Performance
Magento operates on a cloud infrastructure, which ensures a 99.99% operational uptime. Furthermore, the cloud based operation allows complete scalability - no matter where your customers are located. The powerful business user tools helps larger, more complex stores improve business agility, so your company can rise to the top.
Shopify’s multi-tenant architecture means one shop can suffer if another has a peak demand. Shopify also throttles the data exchanged between its core app and add-on apps, which can slow your site performance down.
The ultimate goal for any business should be growth. When investing in a digital commerce platform, you need to think in the long term. Magento is a flexible, endlessly customizable platform that doesn’t limit the features you can add. Magento sites easily integrate with a variety of third-party solutions and apps, allowing you to integrate other digital tools to enhance your customer experience.
Unfortunately, Shopify’s basic plan does not leave a lot of room for growth. Many eCommerce companies have outgrown the plan, forcing them to pay for a more expensive upgrade. This has led to fewer large global companies utilizing Shopify.
If you are planning on expanding your business, Magento is the more likely solution for you. Shopify might best fit your needs is you plan a small store with few features and very small growth.
For more information, visit Wagento.com.