Brick and mortar stores are steadily closing their doors to make way for online shoppers. Over 96% of shoppers have shopped online at least once, and a majority prefer online shopping because it saves them both time and money. While this digital trend is beneficial for your eCommerce business, you will not succeed unless your website is mobile friendly.
Not only are consumers turning to the web, but specifically, they’re turning to their smartphones. Over 2 billion mobile phone users have made at least one transaction on their phone, rather than on their desktop. If your website isn’t mobile friendly or responsive, customers will leave your platform and find an eCommerce site that is.
What is a Responsive Website?
It’s estimated that mobile devices are responsible for about 57% of global internet usage. At this rate, you have to ensure your website is able to respond to the specifications of both a mobile phone and a desktop computer. A responsive design helps you complete this goal.
Moreover, a responsive web design means that your website meets the requirements of your users and the platform they are using. The layout changes based on the size and capabilities of the device. A great example are pictures. On a desktop, a product photo might be relatively small, often taking up roughly one-eighth of the screen. However, on a mobile device, a product photo will take up the entire screen, with the caption listed underneath.
There are many benefits to using a responsive website design. One of the main benefits is more mobile traffic. As previously stated, more people are using their phones for purchases than ever before. If your site cannot handle mobile traffic, then users will leave it for a more efficient design.
A responsive website also requires less maintenance. Maintaining a website designed for desktops and an additional designed for mobile devices requires additional testing and support. By designing and maintaining one responsive website, you will cut on costs and ensure your mobile and desktop websites are always up to date and have the same information.
Differences Between Desktop & Mobile
The desktop and mobile experiences both point to the same goals, however creating equally great user experiences implies recognizing their differences. There are many differences between desktop and mobile, from size to power, that will all affect how a user views your website.
The most obvious difference between the two mediums is the screen size. Mobile phones are obviously much smaller. Even most tablets are smaller than your standard laptop. Therefore, your layout must adjust according to the screen size. A responsive website design will ensure all of your beautiful graphics are seen, regardless of the screen size. Your website should also perform nicely whether a mobile user’s screen is vertical or horizontal.
Although there are some powerful cell phones in the world, mobile devices typically have a lower bandwidth than your standard computer desktop. This means your mobile-friendly sites should have less data. If you pack too much data on a mobile website, it will take a long time to load. According to Google, more than half of your potential customers will ditch your website if it takes more than 3 seconds to load.
Upcoming UX Trends
If your website is not responsive, then you will lose customers. People don’t wait for websites to load, and if they have access to a phone, there is no motivation to change to a desktop just for your website. This makes responsiveness super important for the user experience, industry leaders have been pouring money into Progressive Web Apps (PWA).
PWAs are web apps that look and feel just like a native mobile app. They work on any browser, so users do not have to download an app from the app store. PWAs are highly responsive, which allows them to fit all devices, whether it be mobile, tablets, laptops, or desktops. PWAs are also secure. They are always served via HTTPS, which ensures the apps cannot be vandalized. Since the PWAs are not part of the app store, you can easily update them, which ensures they are always up to customer standards.
All of these benefits have secured PWAs the title of the mobile design of the future. In April 2018, Magento announced a Progressive Web Applications Studio that allows Magento Commerce solution partners and UX developers to deliver better user experiences. The studio allows Magento solution partners to personalize their content and add local preferences. You can also build and manage all channels and experiences via one code base. These features will help you ensure your website is mobile friendly and responsive, so you will never lose a customer due to the platform they are utilizing.
For more information, visit Wagento.com.