During Adobe Summit 2019, Brian Glover knows that "purchase decisions aren't made by individuals, they are made by buying teams and accounts and you need to engage over long arks of time, and partner with sales to win deals".
Is Marketing Automation revolutionizing the way people buy and the way a business engages? Is Marketing taking control of the power of making decisions over customers? How close is marketing to sales and why is it so difficult to make the relationship happen? What's next? How do we know we are doing a great job at selling any product or service?Read More