To address the problems that retailers face when changing their online stores, Adobe partnered with Magento to create a Commerce Integration Framework, or CIF.Read More
During Adobe Summit 2019, Brian Glover knows that "purchase decisions aren't made by individuals, they are made by buying teams and accounts and you need to engage over long arks of time, and partner with sales to win deals".
Is Marketing Automation revolutionizing the way people buy and the way a business engages? Is Marketing taking control of the power of making decisions over customers? How close is marketing to sales and why is it so difficult to make the relationship happen? What's next? How do we know we are doing a great job at selling any product or service?Read More
Adobe acquired Magento for $1.68 billion dollars. Adobe has been rapidly integrating Magento onto its cloud platform providing a complete digital commerce experience. With 80% of Americans shopping online, it's more important than ever for B2B and B2C businesses to have an easy-to-use platform.
For years, Adobe has been offering customers an all-in-one media and marketing experience. This is why they acquired Magento earlier this year. Since the move over 6 months ago, Adobe has been rapidly integrating Magento onto its cloud platform, now providing a more complete digital commerce experience.Read More