The next generation is not just approaching the workplace, they’re here. And the face of business to business transactions has drastically changed.
Salespersons are no longer the initial point of contact for most buyers. Customers want to begin their transactions online and are much more willing to trust outside sources than a company’s sales staff. If your company deals in B2B transactions, then a stellar eCommerce website is an absolute must. Optimizing B2B eCommerce websites doesn’t have to be hard. Here are some of the most vital elements to consider.Read More
At this point, you’ve likely researched your business idea, written a concrete business plan, and decided on a platform for your online store. Now that the research is out of the way, you can start the more exciting process of actually creating and selling your products online! This half of the digitization plan focuses on marketing your website, attracting customers, and learning how to utilize different tools to help your store stand out amongst your competitors.Read More
Is Marketing Automation revolutionizing the way people buy and the way a business engages? Is Marketing taking control of the power of making decisions over customers? How close is marketing to sales and why is it so difficult to make the relationship happen? What's next? How do we know we are doing a great job at selling any product or service?Read More
B2B websites are notorious for having confusing web layouts and frustrating obstacles, primarily due to outdated UX (user experience) designs. Many types of B2B software date back to the 90’s and early 2000’s, when the main goal of software developers was to incorporate loads of features instead of thinking about the user experience. Today, with almost 40% of users leaving sites that don’t meet their standards, improving the UX is a priority for businesses.Read More