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      Why Digital Commerce is the New B2B Differentiator

      August 08, 2019 | Posted in B2B Commerce | By Brent W Peterson

      Most B2B leaders have come to recognize the value of digital commerce when they’re striving to accomplish critical corporate objectives, meet customer demands, and stay ahead of their competitors. B2B companies need a customizable, next-generation solution that can reliably take on these challenges.

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      Must-Haves to Create Amazing B2B eCommerce Websites

      April 09, 2019 | Posted in B2B Market | By Angelica Perez

      The face of business to business transactions has drastically changed. Salespersons are no longer the initial point of contact for most buyers, customers want to begin their transactions online. Optimizing B2B eCommerce sites doesn’t have to be hard. There are some vital elements to consider.

      The next generation is not just approaching the workplace, they’re here. And the face of business to business transactions has drastically changed.

      Salespersons are no longer the initial point of contact for most buyers. Customers want to begin their transactions online and are much more willing to trust outside sources than a company’s sales staff. If your company deals in B2B transactions, then a stellar eCommerce website is an absolute must. Optimizing B2B eCommerce websites doesn’t have to be hard. Here are some of the most vital elements to consider.

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      Digitalization Action Plan for your Business: Part 2

      April 02, 2019 | Posted in B2B | By Brent W Peterson

      Now that the research is out of the way, you can start the more exciting process of actually creating and selling your products online! This half of the digitization plan focuses on marketing your website, attracting customers, and learning how to utilize different tools to help your store stand out amongst your competitors.

      At this point, you’ve likely researched your business idea, written a concrete business plan, and decided on a platform for your online store. Now that the research is out of the way, you can start the more exciting process of actually creating and selling your products online! This half of the digitization plan focuses on marketing your website, attracting customers, and learning how to utilize different tools to help your store stand out amongst your competitors.

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      Adobe Marketo Engage is your Marketing and Sales Best Option

      March 28, 2019 | Posted in B2B Market | By Brent W Peterson

      During Adobe Summit 2019, Brian Glover knows that "purchase decisions aren't made by individuals, they are made by buying teams and accounts and you need to engage over long arks of time, and partner with sales to win deals".

      Is Marketing Automation revolutionizing the way people buy and the way a business engages? Is Marketing taking control of the power of making decisions over customers? How close is marketing to sales and why is it so difficult to make the relationship happen? What's next? How do we know we are doing a great job at selling any product or service?

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      How to Improve the B2B User Experience

      March 19, 2019 | Posted in Magento | By Luis Gomez Morin

      B2B websites are notorious for having confusing web layouts and frustrating obstacles due to outdated UX (user experience) designs. With almost 40% of users leave sites that don’t meet their standards, improving the UX is a priority for businesses. Here, we present some guidelines so you make sure your B2B site offers a great UX.

      B2B websites are notorious for having confusing web layouts and frustrating obstacles, primarily due to outdated UX (user experience) designs. Many types of B2B software date back to the 90’s and early 2000’s, when the main goal of software developers was to incorporate loads of features instead of thinking about the user experience. Today, with almost 40% of users leaving sites that don’t meet their standards, improving the UX is a priority for businesses.

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