Many companies preform A/B testing for their desktop websites, but not as many are using it for their mobile websites. Over half of all online purchases come from mobile devices. A Magento community-driven collaboration is aiming to fix the mobile gap: the Mobile eCommerce Optimization Initiative.
A/B testing is an essential method for any eCommerce business owner. This method allows you to test two or more versions of your website to evaluate which performs better. This vital information is used to create the ideal website for your brand. By tracking conversion rates, user statistics and bounce rates, you can use this data to make decisions about your website optimization.Read More