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      Top 5 Metrics to Measure Success of Inbound Marketing Campaigns

      October 08, 2019 | Posted in Performance | By Luis Gomez Morin

      If you’re looking to revamp your ads campaigns, you can focus on these 5 key metrics:

      Old-fashioned marketing campaigns are quickly becoming a thing of the past as customers and merchants prefer the efficiency and convenience of digital marketing. While you may be relieved that you no longer have to make cold calls or advertise in your local newspaper, these methods were a little easier for retailers to track.

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      4 Practical Tips for Increasing your e-Commerce Conversion Rate This Year

      July 17, 2019 | Posted in Conversion Rate Optimization | By Jennifer Gibson

      Establishing a steady stream of traffic to your website is only half the battle. Those hard-earned clicks are being wasted if they’re not directly converting into sales for your brand. Rather than trying to drive more traffic to your site, consider focusing your attention on getting more from your existing potential customers.

      When it comes to managing a successful online business in 2019, establishing a steady stream of traffic to your website is only half the battle. Those hard-earned clicks are being wasted if they’re not directly converting into sales for your brand. Rather than trying to drive more traffic to your site, consider focusing your attention on getting more from your existing potential customers.

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      5 CRO Mistakes and How to Avoid Them

      June 25, 2019 | Posted in Best Practices | By Luis Gomez Morin

      Conversion Rate Optimization (CRO) is a great way to increase your conversion rates and ultimately increase your company profits. However, the CRO process is not foolproof. If you make mistakes during your CRO testing, this can cost your company both customers and money. Here are 5 common CRO mistakes and how to avoid them.

      Conversion Rate Optimization (CRO) is a great way to increase your conversion rates and ultimately increase your company profits. However, the CRO process is not foolproof. If you make mistakes during your CRO testing, this can cost your company both customers and money.

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      Establish a Conversion Rate Optimization (CRO) Program

      June 20, 2019 | Posted in Marketing | By Brent W Peterson

      The ultimate goal for an eCommerce business is to turn leads into conversions. With so much competition online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan.

      The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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