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      Five Surefire Ways to Create a Better Customer Service Experience

      June 06, 2019 | Posted in Branding Strategies | By Brent W Peterson

      With eCommerce websites, it's easy to forget about customer service, since you don't see customers face-to-face like in a brick-and-mortar store. Customer experience is as important online as it is in person. Increase your loyal customer base, go beyond sales to give a great customer experience.

      When operating an eCommerce website, it's easy to forget about customer service; after all, you aren’t seeing customers face-to-face as you would in a typical brick-and-mortar store. However, the customer experience is just as important online as it is in person. If you want to increase your loyal customer base, you need to go beyond sales to give a great customer experience.

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      Smart Commerce: The Next Step in eCommerce

      May 08, 2019 | Posted in Customer Service | By Luis Gomez Morin

      The future of eCommerce is looking bright for online retailers. By 2021, it’s estimated that there will be about 2.14 billion online shoppers located around the world; in other words, over 25% of the global population will be browsing through eCommerce stores just 2 years from now

      The future of eCommerce is looking bright for online retailers. By 2021, it’s estimated that there will be about 2.14 billion online shoppers located around the world; in other words, over 25% of the global population will be browsing through eCommerce stores just 2 years from now! As business leaders have been considering the potential of this massive audience and the capabilities of their online stores, many have started to implement smart commerce features and strategies in an effort to stand out from their competitors.

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      10 Reasons to Design for Accessibility

      April 30, 2019 | Posted in User Experience | By Brent W Peterson

      According to the CDC 1 in 4 Americans have a disability, that is almost 58 million Americans. There are several settings your website can use to make it accessible. These aren't complicated to implement, so why not create an accessible website for these millions of potential customers?

      Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

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      5 Ways to Increase Customer Loyalty

      April 25, 2019 | Posted in eCommerce | By Brent W Peterson

      Loyal is very important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it.

      Finding new customers is essential to help your business grow; however, loyal customers are just as important. Acquiring a new customer can cost five to 10 times more than selling to a current customer. Loyal customers spend approximately 67% more on average than a new one. Building brand loyalty can cost a bit of money to ensure customer satisfaction, but the price is worth it. Here are 5 ways to increase customer loyalty:

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