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      Black Friday/Cyber Monday Checklist: Your Guide for Success

      November 19, 2019 | Posted in Black Friday | By Nikki Lanzer

      If you haven’t started planning for Black Friday and Cyber Monday—two popular online shopping days—here’s what you need to do to set your site up for success

      Black Friday and Cyber Monday sales in the US have grown rapidly in recent years, and 2019 is gearing up to be the most profitable season yet. Last year, online Black Friday sales raked in a total of $6.2 billion, and Cyber Monday sales brought in $7.9 billion in the US alone. If you haven’t started planning for these popular online shopping days yet, here’s what you need to do to set your site up for success:

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      Top eCommerce Strategies for the 2019 Holiday Season

      October 29, 2019 | Posted in Security | By Nikki Lanzer

      Now is the time for online retailers to start planning for the hectic holidays, so consider using the following tips to prepare for the upcoming seasonal challenges:

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      Why Outbound Marketing Must Support Inbound Marketing

      October 15, 2019 | Posted in Social Media | By Luis Gomez Morin

      Instead of sticking to one strategy, marketers should combine outbound info with their inbound marketing efforts to create truly powerful campaigns.

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      The eCommerce Paradox: Why are eCommerce Giants Betting on Physical Stores?

      September 24, 2019 | Posted in eCommerce | By Luis Gomez Morin

      Physical stores aren’t “dying out” as people assumed they would. Many of the biggest online retailers are betting on brick-and-mortar stores to stay ahead.

      When eCommerce started booming several years ago, people everywhere seemed to be worried about the future of brick-and-mortar stores. Small business owners were concerned that their companies would be overshadowed by the likes of Amazon and Alibaba, and major enterprises began to scramble to create their own eCommerce sites.

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      Artificial Intelligence and eCommerce

      September 03, 2019 | Posted in eCommerce Trends | By Luis Gomez Morin

      Artificial intelligence is becoming increasingly popular for eCommerce merchants around the globe, and Adobe is on the forefront of this exciting trend

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      5 Helpful Social Media Metrics for eCommerce Companies

      August 20, 2019 | Posted in Social Media | By Nikki Lanzer

      with so many different ways to measure social media performance, it can be difficult for retailers to know which strategies are the most beneficial. read about 5 Helpful Social Media Metrics for eCommerce Companies

      If you maintain active social media accounts for your business (which you definitely should!), metrics matter. Even if you don’t run paid ad campaigns on these social platforms, it would be counterintuitive to put time and effort into something that doesn’t yield positive results. However, with so many different ways to measure social media performance, it can be difficult for retailers to know which strategies are the most beneficial.

      In this quick guide, we’ll cover 5 of the best ways to determine the effectiveness of your social marketing tactics. After tracking these metrics, you’ll have all the insights you need to create better campaigns, attract more followers, and grow your business.

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      Headless Commerce: A New Future for eCommerce

      July 25, 2019 | Posted in eCommerce Development | By Brent W Peterson

      According to E-Commerce Times, headless commerce is steadily increasing in popularity, and it will likely become the norm for websites in a few years’ time. Although headless commerce is still a fairly new concept, it has created numerous benefits for both retailers and customers, such as faster website speeds, better personalization options, and more.

      According to E-Commerce Times, headless commerce is steadily increasing in popularity, and it will likely become the norm for websites in a few years’ time. Although headless commerce is still a fairly new concept, it has created numerous benefits for both retailers and customers, such as faster website speeds, better personalization options, and more. If you’re looking for a way to keep your site updated with the latest content and technologies, headless commerce might be the solution you’ve been waiting for!

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