If you maintain active social media accounts for your business (which you definitely should!), metrics matter. Even if you don’t run paid ad campaigns on these social platforms, it would be counterintuitive to put time and effort into something that doesn’t yield positive results. However, with so many different ways to measure social media performance, it can be difficult for retailers to know which strategies are the most beneficial.
In this quick guide, we’ll cover 5 of the best ways to determine the effectiveness of your social marketing tactics. After tracking these metrics, you’ll have all the insights you need to create better campaigns, attract more followers, and grow your business.Read More