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5 Helpful Social Media Metrics for eCommerce Companies

If you maintain active social media accounts for your business (which you definitely should!), metrics matter. Even if you don’t run paid ad campaigns on these social platforms, it would be counterintuitive to put time and effort into something that doesn’t yield positive results. However, with so many different ways to measure social media performance, it can be difficult for retailers to know which strategies are the most beneficial.

In this quick guide, we’ll cover 5 of the best ways to determine the effectiveness of your social marketing tactics. After tracking these metrics, you’ll have all the insights you need to create better campaigns, attract more followers, and grow your business.

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This entry was posted on August 20, 2019 by Nikki Lanzer

Hazards and eCommerce Effects of Selling Fake or Low-Quality Products Online

According to a survey conducted by MarkMonitor in 2017, roughly 1 in 4 online shoppers reported that they had been tricked into buying a fake or bad-quality item. Of these sales, 39% of fake products came from online marketplaces such as Amazon and eBay. Even though there are rules and regulations set in place by these marketplaces, scam artists keep finding new ways to bypass the system to sell their poorly-made items.

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This entry was posted on June 11, 2019 by Luis Gomez Morin

Can You Improve Doing Mobile Commerce By Yourself? The Answer is No

Consumer demands for eCommerce stores continue to inspire constant innovations and technologies from companies around the globe. Some businesses have already started to implement AR and VR features on their websites, others have created ultra-fast checkout processes, and some have mastered omnichannel selling. However, despite the quick developments in eCommerce, many online stores are still sorely lacking one key factor that will lead to ongoing success: mobile optimization.

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This entry was posted on May 23, 2019 by Brent W Peterson

6 Key Steps to a Better Checkout

Many business leaders can feel frustrated because they have incredible online stores but still experience high rates of customer cart abandonment. Customers may have excellent, personalized shopping journeys through a website only to abandon their cart when they reach checkout. In the majority of cases, the website itself is not the problem; it’s the checkout experience.

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This entry was posted on April 18, 2019 by Brent W Peterson

Private Labels and Online Retailers: What You Should Know

Private label products are making a comeback in both online stores and brick and mortar shops due to a recent consumer trend. Customers are beginning to prefer private labels over the more famous (and expensive) labels, so business owners are scrambling to provide these products to their loyal shoppers. But what exactly is a private label, and how can it affect your store? This brief guide will cover everything you need to know.

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This entry was posted on April 16, 2019 by Brent W Peterson

eCommerce Tips: How to Decide Which Payment Gateway to Use For Online Purchases

Every business owner knows that if they want their eCommerce business to be profitable, they need an easy and efficient way to process online payments. However, many people do not realize just how important it is to choose the right payment gateway for their business and their customers.

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This entry was posted on April 11, 2019 by Brent W Peterson

How to Increase the Average Order Value in your Online Store

So your online store has lots of customers -- great! Lots of customers mean lots of potential for sky-high sales numbers. But how do you get those customers to purchase more than just one or two items at a time? Or how can you coax them into trying out your more expensive products? There are plenty of strategies out there for up-selling, cross-selling, and growing your business through personalization, so let’s take a look at some of the ways you can get that average order value (AOV) trending upward.

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This entry was posted on April 10, 2019 by Brent W Peterson
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