According to a survey conducted by MarkMonitor in 2017, roughly 1 in 4 online shoppers reported that they had been tricked into buying a fake or bad-quality item. Of these sales, 39% of fake products came from online marketplaces such as Amazon and eBay. Even though there are rules and regulations set in place by these marketplaces, scam artists keep finding new ways to bypass the system to sell their poorly-made items.Read More
In 2017, eCommerce was responsible for $2.3 trillion in sales world wide. With over 100,000 online stores fighting for customers’ attention, businesses are increasingly challenged to stand out in this competitive market. Although price and product quality are factors in the average consumer’s choice, they are no longer the top influence for customers. Instead, it's all about the experience. With B2B and B2C platforms, companies are able to provide consumers with a satisfying shopping experience.Read More
The future of eCommerce is looking bright for online retailers. By 2021, it’s estimated that there will be about 2.14 billion online shoppers located around the world; in other words, over 25% of the global population will be browsing through eCommerce stores just 2 years from now! As business leaders have been considering the potential of this massive audience and the capabilities of their online stores, many have started to implement smart commerce features and strategies in an effort to stand out from their competitors.Read More
Many business leaders can feel frustrated because they have incredible online stores but still experience high rates of customer cart abandonment. Customers may have excellent, personalized shopping journeys through a website only to abandon their cart when they reach checkout. In the majority of cases, the website itself is not the problem; it’s the checkout experience.Read More
Private label products are making a comeback in both online stores and brick and mortar shops due to a recent consumer trend. Customers are beginning to prefer private labels over the more famous (and expensive) labels, so business owners are scrambling to provide these products to their loyal shoppers. But what exactly is a private label, and how can it affect your store? This brief guide will cover everything you need to know.Read More
So your online store has lots of customers -- great! Lots of customers mean lots of potential for sky-high sales numbers. But how do you get those customers to purchase more than just one or two items at a time? Or how can you coax them into trying out your more expensive products? There are plenty of strategies out there for up-selling, cross-selling, and growing your business through personalization, so let’s take a look at some of the ways you can get that average order value (AOV) trending upward.Read More
The next generation is not just approaching the workplace, they’re here. And the face of business to business transactions has drastically changed.
Salespersons are no longer the initial point of contact for most buyers. Customers want to begin their transactions online and are much more willing to trust outside sources than a company’s sales staff. If your company deals in B2B transactions, then a stellar eCommerce website is an absolute must. Optimizing B2B eCommerce websites doesn’t have to be hard. Here are some of the most vital elements to consider.Read More