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Google Shopping Ads Channel Available in Magento Marketplace

Did you know that Google Shopping ads account for 60% of total ad clicks? For customers searching for specific items, these ads couldn’t become more convenient. Users simply type the product they’re looking for into Google, and a list of recommended product pages immediately appear. The entire shopping process, from typing the query to completing the order, can take less than a minute!

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This entry was posted on July 23, 2019 by Brent W Peterson

Establish a Conversion Rate Optimization (CRO) Program

The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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This entry was posted on June 20, 2019 by Brent W Peterson

Test If Your Checkout Process is Human-Centered

In the highly competitive world of eCommerce, it is important to put your customers first. From the way you design your website to the way you market, your entire process should be centered around your customers. Arguably one of the most important aspects of your site that should be human-centered is the checkout process.

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This entry was posted on March 26, 2019 by Luis Gomez Morin

A/B Testing for Mobile eCommerce


A/B testing is an essential method for any eCommerce business owner. This method allows you to test two or more versions of your website to evaluate which performs better. This vital information is used to create the ideal website for your brand. By tracking conversion rates, user statistics and bounce rates, you can use this data to make decisions about your website optimization.

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This entry was posted on February 05, 2019 by Luis Gomez Morin

Definiendo KPIs con Enhanced Ecommerce de Google Analytics


Toda empresa que desee prosperar en el mundo del comercio electrónico debe tener objetivos y metas alcanzables que la impulsen hacia el éxito. Para asegurarse de que los objetivos se alcancen y cumplan, las empresas de comercio electrónico deben tener herramientas que midan el progreso hacia sus metas.

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This entry was posted on September 25, 2018 by Brent W Peterson

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