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      Google Shopping Ads Channel Available in Magento Marketplace

      July 23, 2019 | Posted in Magento Marketplace | By Brent W Peterson

      Did you know that Google Shopping ads account for 60% of total ad clicks? For customers searching for specific items, these ads couldn’t become more convenient. Users simply type the product they’re looking for into Google, and a list of recommended product pages immediately appear.

      Did you know that Google Shopping ads account for 60% of total ad clicks? For customers searching for specific items, these ads couldn’t become more convenient. Users simply type the product they’re looking for into Google, and a list of recommended product pages immediately appear. The entire shopping process, from typing the query to completing the order, can take less than a minute!

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      Establish a Conversion Rate Optimization (CRO) Program

      June 20, 2019 | Posted in Marketing | By Brent W Peterson

      The ultimate goal for an eCommerce business is to turn leads into conversions. With so much competition online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan.

      The ultimate goal for any eCommerce business, should be to turn leads into conversions. However, with so many options for customers online, it's becoming increasingly difficult to close the deal. By tracking your conversion rates, you can use A/B testing to find the best Conversion Rate Optimization (CRO) plan for your company.

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      Test If Your Checkout Process is Human-Centered

      March 26, 2019 | Posted in A/B Testing | By Luis Gomez Morin

      In the highly competitive world of eCommerce, it's important to put your customers first. The entire process of creating your site, should be centered around your customers. Arguably one of the most important aspects of your site that needs to be human-centered is the checkout process.

      In the highly competitive world of eCommerce, it is important to put your customers first. From the way you design your website to the way you market, your entire process should be centered around your customers. Arguably one of the most important aspects of your site that should be human-centered is the checkout process.

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      A/B Testing for Mobile eCommerce

      February 05, 2019 | Posted in Community | By Luis Gomez Morin

      Many companies preform A/B testing for their desktop websites, but not as many are using it for their mobile websites. Over half of all online purchases come from mobile devices. A Magento community-driven collaboration is aiming to fix the mobile gap: the Mobile eCommerce Optimization Initiative.

       

      A/B testing is an essential method for any eCommerce business owner. This method allows you to test two or more versions of your website to evaluate which performs better. This vital information is used to create the ideal website for your brand. By tracking conversion rates, user statistics and bounce rates, you can use this data to make decisions about your website optimization.

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      Definiendo KPIs con Enhanced Ecommerce de Google Analytics

      September 25, 2018 | Posted in Marketing | By Brent W Peterson

      Los KPIs son métricas que sintetizan información sobre el rendimiento o desempeño de un negocio de comercio en-línea. Permiten medir los resultados de estrategias comerciales a partir. Enhanced Ecommerce de Google Analytics es una herramienta disponible en Magento que permite generar y evaluar los KPIs.

       

      Toda empresa que desee prosperar en el mundo del comercio electrónico debe tener objetivos y metas alcanzables que la impulsen hacia el éxito. Para asegurarse de que los objetivos se alcancen y cumplan, las empresas de comercio electrónico deben tener herramientas que midan el progreso hacia sus metas.

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