Cryptocurrencies have quickly risen in popularity over the past decade. In 2017, the popular cryptocurrency Bitcoin garnered international attention after reportedly being worth the equivalent of $16,000. The price of a single Bitcoin has since fallen to about $3,000 and is still fluctuating.
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In 2018, e-commerce fashion sales made up over 20% of total retail sales in the US alone and the industry is expected to keep expanding into the foreseeable future. Experts predict that the revenue of online fashion sales is going to reach about $139 billion by the year 2022! Fashion is one of the largest industries in e-commerce, but it’s also one of the most competitive. It demands constant innovation, knowledge of the latest trends, and a deep understanding of what consumers want. Jumping into the world of fashion e-commerce can be intimidating, but it’s well worth it for fashion retailers to invest in a digital presence.
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