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      Private Labels and Online Retailers: What You Should Know

      April 16, 2019 | Posted in Retail eCommerce | By Brent W Peterson

      A private label product is created or manufactured by a third party and then sold under a specific retailer’s name. You’ve likely used a private label product at some point in your life, such as purchasing a store-brand cereal over a national brand.

      Private label products are making a comeback in both online stores and brick and mortar shops due to a recent consumer trend. Customers are beginning to prefer private labels over the more famous (and expensive) labels, so business owners are scrambling to provide these products to their loyal shoppers. But what exactly is a private label, and how can it affect your store? This brief guide will cover everything you need to know.

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