So your online store has lots of customers -- great! Lots of customers mean lots of potential for sky-high sales numbers. But how do you get those customers to purchase more than just one or two items at a time? Or how can you coax them into trying out your more expensive products? There are plenty of strategies out there for up-selling, cross-selling, and growing your business through personalization, so let’s take a look at some of the ways you can get that average order value (AOV) trending upward.Read More
The next generation is not just approaching the workplace, they’re here. And the face of business to business transactions has drastically changed.
Salespersons are no longer the initial point of contact for most buyers. Customers want to begin their transactions online and are much more willing to trust outside sources than a company’s sales staff. If your company deals in B2B transactions, then a stellar eCommerce website is an absolute must. Optimizing B2B eCommerce websites doesn’t have to be hard. Here are some of the most vital elements to consider.Read More
B2B websites are notorious for having confusing web layouts and frustrating obstacles, primarily due to outdated UX (user experience) designs. Many types of B2B software date back to the 90’s and early 2000’s, when the main goal of software developers was to incorporate loads of features instead of thinking about the user experience. Today, with almost 40% of users leaving sites that don’t meet their standards, improving the UX is a priority for businesses.Read More
Mobile commerce, also known as mCommerce, has grown exponentially in just the past decade, and it shows no signs of stopping. According to statistics from the 2017 Black Friday event, mCommerce is growing faster than eCommerce; 40% of online purchases were made over smartphones, a steep rise from the 29% in 2016. Mobile commerce is undoubtedly becoming more and more popular among consumers around the globe, but is it going to completely take over desktop?Read More
Brick and mortar stores are steadily closing their doors to make way for online shoppers. Over 96% of shoppers have shopped online at least once, and a majority prefer online shopping because it saves them both time and money. While this digital trend is beneficial for your eCommerce business, you will not succeed unless your website is mobile friendly.Read More