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      The eCommerce Paradox: Why are eCommerce Giants Betting on Physical Stores?

      September 24, 2019 | Posted in eCommerce | By Luis Gomez Morin

      Physical stores aren’t “dying out” as people assumed they would. Many of the biggest online retailers are betting on brick-and-mortar stores to stay ahead.

      When eCommerce started booming several years ago, people everywhere seemed to be worried about the future of brick-and-mortar stores. Small business owners were concerned that their companies would be overshadowed by the likes of Amazon and Alibaba, and major enterprises began to scramble to create their own eCommerce sites.

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