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5 Helpful Social Media Metrics for eCommerce Companies

If you maintain active social media accounts for your business (which you definitely should!), metrics matter. Even if you don’t run paid ad campaigns on these social platforms, it would be counterintuitive to put time and effort into something that doesn’t yield positive results. However, with so many different ways to measure social media performance, it can be difficult for retailers to know which strategies are the most beneficial.

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This entry was posted on August 20, 2019 by Nikki Lanzer

WhatsApp is Changing the Way Businesses Work in India

Every day, hundreds of people in India are joining the world wide web for the first time in their lives. In a country that was virtually offline just years ago, more than 500 million people are now able to access everything the Internet has to offer. As the country enters this Internet boom, more and more people are using the web for eCommerce shopping. While giant eCommerce platforms like Flipkart and Amazon hold a majority of the business, an unlikely player is also popping up across India - WhatsApp. This free download messenger is changing the way small businesses operate in India.

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This entry was posted on November 12, 2018 by Vijay Golani

My Social Media Experiment / Disaster

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This entry was posted on January 02, 2017 by Brent W Peterson

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