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3 Benefits of Delivering Unified Commerce

In 2017, eCommerce was responsible for $2.3 trillion in sales world wide. With over 100,000 online stores fighting for customers’ attention, businesses are increasingly challenged to stand out in this competitive market. Although price and product quality are factors in the average consumer’s choice, they are no longer the top influence for customers. Instead, it's all about the experience. With B2B and B2C platforms, companies are able to provide consumers with a satisfying shopping experience.

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This entry was posted on May 21, 2019 by Brent W Peterson

10 Reasons to Design for Accessibility

Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

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This entry was posted on April 30, 2019 by Brent W Peterson

The Importance of a Mobile Friendly Responsive Website for Your eCommerce Business

Brick and mortar stores are steadily closing their doors to make way for online shoppers. Over 96% of shoppers have shopped online at least once, and a majority prefer online shopping because it saves them both time and money. While this digital trend is beneficial for your eCommerce business, you will not succeed unless your website is mobile friendly.

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This entry was posted on January 17, 2019 by Brent W Peterson

6 Key Components of a Better Checkout Experience

The online marketplace is growing. According to Forrester, the eCommerce marketplace grew 16% last year. However, many companies aren’t feeling the benefits. 70% of customers are abandoning their shopping carts because of a long or confusing checkout process. Some of the biggest reasons for checkout abandonment include high extra costs and fees, forced account creation, and a complicated process.

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This entry was posted on November 29, 2018 by Brent W Peterson
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