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      10 Reasons to Design for Accessibility

      April 30, 2019 | Posted in User Experience | By Brent W Peterson

      According to the CDC 1 in 4 Americans have a disability, that is almost 58 million Americans. There are several settings your website can use to make it accessible. These aren't complicated to implement, so why not create an accessible website for these millions of potential customers?

      Although most people have access to the web, not all websites are accessible to people with disabilities. According to the CDC, almost one-in-five American adults have trouble with their hearing, and one-in-ten adults have vision problems. If you are not creating an accessible website for this demographic, then you are losing out on millions of customers.

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      How to Improve the B2B User Experience

      March 19, 2019 | Posted in Magento | By Luis Gomez Morin

      B2B websites are notorious for having confusing web layouts and frustrating obstacles due to outdated UX (user experience) designs. With almost 40% of users leave sites that don’t meet their standards, improving the UX is a priority for businesses. Here, we present some guidelines so you make sure your B2B site offers a great UX.

      B2B websites are notorious for having confusing web layouts and frustrating obstacles, primarily due to outdated UX (user experience) designs. Many types of B2B software date back to the 90’s and early 2000’s, when the main goal of software developers was to incorporate loads of features instead of thinking about the user experience. Today, with almost 40% of users leaving sites that don’t meet their standards, improving the UX is a priority for businesses.

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      The Importance of a Mobile-Friendly Responsive Website for Your eCommerce Business

      January 17, 2019 | Posted in Online Store | By Brent W Peterson

      Over 96% of shoppers have shopped online at least once, preferring online shopping because it saves them time and money. This digital trend is beneficial for eCommerce business, however if your website is not responsive, you will lose customers. One of the latest responsive developments are PWAs.

      Brick and mortar stores are steadily closing their doors to make way for online shoppers. Over 96% of shoppers have shopped online at least once, and a majority prefer online shopping because it saves them both time and money. While this digital trend is beneficial for your eCommerce business, you will not succeed unless your website is mobile friendly.

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      Adobe Rapidly Integrating Magento

      January 08, 2019 | Posted in Magento | By Brent W Peterson

      Adobe acquired Magento for $1.68 billion dollars. Adobe has been rapidly integrating Magento onto its cloud platform providing a complete digital commerce experience. With 80% of Americans shopping online, it's more important than ever for B2B and B2C businesses to have an easy-to-use platform.

       

      For years, Adobe has been offering customers an all-in-one media and marketing experience. This is why they acquired Magento earlier this year. Since the move over 6 months ago, Adobe has been rapidly integrating Magento onto its cloud platform, now providing a more complete digital commerce experience.

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