Every day, hundreds of people in India are joining the world wide web for the first time in their lives. In a country that was virtually offline just years ago, more than 500 million people are now able to access everything the Internet has to offer. As the country enters this Internet boom, more and more people are using the web for eCommerce shopping. While giant eCommerce platforms like Flipkart and Amazon hold a majority of the business, an unlikely player is also popping up across India - WhatsApp. This free download messenger is changing the way small businesses operate in India.

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