However, despite the disagreements between developers and designers, both need to recognize that they’re working towards the same goal: creating an attractive, easy-to-use website for visitors. One way to improve communications right away is for front-end developers to learn the basic principles of design.
Why Front-End Developers Need to Care About UX
“Creating software when considering only the user experience without considering the user interface is like having a very useful but ugly tool,” states an article posted on the UX blog. “UI and UX need to be applied in tandem to achieve the best results possible.” In other words, it won’t matter how incredible the UI is if your customers are unable to navigate the site efficiently! Bad UX can cause SEO rates to suffer, bounce rates to increase, and sales to decrease. As digital consulting company April9 suggests, “If your user is left stuck not knowing what to do, you probably should rethink your design.”
Best Practices for UX
Developers don’t need to spend hours studying design principles to forge better relationships with designers. It can often be as simple as inviting a designer to sit with you for 15 minutes so they can see how you bring their ideas to life, and vice versa. “Advocating a mindset where everyone gets the chance to be involved in the design and development cycle will help us all to better understand each other’s challenges,” says Pareira. Keeping the following tips in mind can also ensure that the whole development and design process goes smoothly:
- Focus on users. When developing and testing your site, put yourself in the customer’s shoes. Would the average shopper be able to navigate the site quickly? How can you best meet the needs of your visitors?
- Keep it simple. There’s no point in complicating things; try to minimize the number of steps needed to complete a task.
- Use familiar design standards. As the saying goes, “If it ain’t broke, don’t fix it!” Implementing designs that customers are comfortable with will make them feel at ease when browsing the site
- Understand how various elements can create powerful statements. Play around with color schemes, typography, and the site layout to see how different designs can help your brand develop its voice and stand out from the competition. You may surprise yourself with your own creativity!
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