Wagento Blog


Wagento Presents Akeneo PIM

This entry was posted on September 10, 2018 by Brent W Peterson




Owning a eCommerce site is a daunting task to take on. The business is about much more than just the product you sell. You have to take care of inventory, market the product, track SEO, interact with customers, and the list goes on. Taking on this task alone is impossible, thankfully you don’t have to. Akeneo’s user-friendly Product Information Management solution (PIM) can help you take control of your eCommerce channels.

What is Akeneo PIM?

Akeneo PIM provides a single place for you to collect, manage, and improve your product information. Because this process is streamlined, it allows you to create consistent, effective product-based content everywhere you sell online. This includes unique, quality graphics, SEO product names, product descriptions.

Who Can Benefit from Using a PIM?

Any eCommerce company can benefit from this intuitive solution. If your company has a variety of products, or is constantly adding new items to it’s line, then a Product Information Management solution is probably for you. Instead of keeping thousands of excel spreadsheet with each product’s information, Akeneo PIM takes all the information you have carefully curated, and distributes it amongst all your eCommerce channels.

This means the product you sell on your site will look just as appealing on your new mobile app, or in your new catalog. By focusing your energy into categorizing your products just once for all platforms, instead of multiple times over, you can ensure you are putting out the highest quality product information, leading to a more compelling customer experience, and ultimately higher conversion rates.

How is it Different?

Over 80 enterprise and 2500 community users take advantage of Akeneo PIM, including Samsung and Amer Sports. These companies love how user-friendly the software is. It has a sleek interface that only needs minimal training. PIM is made to interface with other programs, including Magento and Adobe Indesign, so you don’t have to struggle to post your content. It’s also extremely flexible, which allows your company to grow without hitting any walls.

The product is also affordable, so whether you are a new company looking to streamline the process, or are an established company looking to cut costs, Akeneo PIM can help you maximize your productivity without hurting the bottom line. You can get started now with a free 14 day trial.

Growing Your Base

Creating a website is easy. Creating a great website is harder. There are hundreds of thousands of eCommerce sites across the web that are all fighting for the same thing - customers. When a consumer is scouring the internet for the perfect item, your website really has to draw them in. Not only should your site be featured within the first three pages on a search engine, but the site itself needs to be user friendly. The average person will spend just three seconds on a site before clicking away.

If your site is missing pictures of a product, has a terrible product description, or has an unfriendly product name, you can expect those potential customers to go elsewhere. That’s where PIM really steps in. At the end of the day, it’s all about those conversion rates. You don’t want a customers to step away before your product even has a chance. By streamlining your product information, you can ensure your product will always be featured with a great graphic, be pushed to the top of search engines via SEO product titles, and highlighted by an intriguing description.


Whether you’re a marketer seeking to deliver a consistent omni-channel experience, or an eCommerce manager who wants to understand the impact of product data quality on online sales, Akeneo PIM can help your business thrive.


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