Wagento Blog


What’s a PIM (And Why Do You Need One?)

This entry was posted on October 16, 2018 by Brent W Peterson


Your products are the lifeblood of your online retail business. Having accurate, comprehensive data, great photos, videos, and testimonials available about what you are selling is critical when customers arrive. Just as important is knowing how many items you have in stock, shipping details, and supplier information. Keeping track of all that information across multiple selling channels can be a challenge.

What Does a PIM Do?

A PIM helps you keep your products up to date across platforms. When making purchasing decisions, customers want to be able to compare features and prices and a good PIM makes this easy. When you update product information in one place, your PIM makes sure the relevant details are updated everywhere your product appears online. Being findable is critical and when you have comprehensive, detailed and accurate product descriptions, your SEO improves which, in turn, drives traffic to your online store.

Print your catalog from your PIM?

Print and Digital are no problem for the Akeneo PIM. You can choose to push your catalog to your Website or Adobe InDesign!

If You Like This, You’ll Love That!

Once a customer is on your site, your PIM should provide relevant upsell and supplementary product options. Navigation through the site should be seamless and provide the customer with information about return policies, warranties, shipping, coupons, and discounts.


A PIM will help you keep track of all your products across every channel. Commerce, Retail, Print, POS are just a few examples of where you can “push” your products to. Your PIM is not for inventory. It is for the product specifications, pictures and any other attribute or asset that goes with your product.


If you have a wide range of products, a PIM makes it easy to automatically generate collections of similar products. Scaling your business is also made easier with a PIM handling the details of an ever-growing assortment of product offerings and increased sales volume. Akeneo will work with tens of millions of skus. (Yes 8 figures) . This means you can easily manage large catalogs across all channels in one place.

Wagento Knows Online Business

There are many options when it comes to which PIM makes most sense for your business. At Wagento we understand eCommerce. Get in touch and let’s chat about how a PIM can help take your online business to the next level.

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